Customers worldwide spent over $1.1 billion on apps and in-app purchases on App Store during the last Christmas and New Year holiday Apple has announced.
According to Apple, this feat sets back-to-back weekly records for traffic and purchases. January 1, 2016 marked the biggest day in App Store history with customers spending over $144 million. It broke the previous single-day record set just a week earlier on Christmas Day, Apple announced.
“The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone,” Philip Schiller, Apple’s senior vice president of Worldwide Marketing says.
“We’re grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can’t wait for what’s to come in 2016”, Apple’s Schiller says.
According to Apple, gaming, social networking and entertainment were among the year’s most popular App Store categories across Apple products, with customers challenging themselves to Minecraft: Pocket Edition, Trivia Crack and Heads Up! and staying in touch with friends and family using Facebook Messenger, WeChat and Snapchat. Games and subscription apps dominated this year’s top grossing titles including Clash of Clans, Monster Strike, Game of War – Fire Age and Fantasy Westward Journey, as well as Netflix, Hulu and Match.