Perspectives

Mobile Marketing | Communicating smartly with thumb generation

By Neelam Biirthare s soon as I was born; my parents posted my pictures on social media. All of a sudden I was a star on Orkut, Twitter, Facebook, Instagram, Telegram. The name of their family groups and friend groups changed to “New-Baby Born”, “Congratulations Eric”, on Hike, WhatsApp and WeChat. Inside my cradle, I […]

OPINION | Why every marketer should implement data-driven advertising

OPINION | Why every marketer should implement data-driven advertising

By Neelam Biirthare elying on instincts is a good natural trait, but when it comes to business, advertising and driving revenue; making decisions based on intuitions is a bad idea. Especially in an age of intellectual advertising where machine learning, predictive analysis, and granular targeting are redefining the way brands and marketers connect with the […]

Mobile Marketing | Communicating smartly with thumb generation

#TTOutlook17 | ‘Nigeria: A Tale of Technology Rising’ by iDEA Hub CEO

In this Technology Times Outlook 2017 keynote, Helen Anatogu, CEO of iDEA Hub says that Nigeria is one of largest and most sophisticated startup ecosystems in Africa. uch of Sub-Saharan Africa including Nigeria enjoyed years of rapid economic growth, giddy at the prospect of “Africa Rising” and the dawn of a new economic era. Africa […]

TheCable of Nigeria lands MacArthur Foundation grants