Perspectives

Broadcasting | NBC DG on Digital Switch Over in Nigeria

IS’Haq Modibbo Kawu, Director-General of National Broadcasting Commission (NBC), provides progress report on the Digital Switch Over (DSO) underway in the Nigerian broadcasting industry. n behalf of the Board of Management (BOM) and members of staff of the NBC; as well as all the stakeholder groups working to deliver Nigeria’s Digital Switch Over (DSO); I […]

Privacy of Nigeria Telecoms Users | Regulator’s perspective

Privacy of Nigeria Telecoms Users | Regulator’s perspective

By Professor Umar Danbatta T[/dropcap]echnological advances give insights into what constitutes consumer’s needs, wants and behaviours. Businesses collect data in order to deliver personalized services to meet consumers’ yearnings and behaviours. However, as technologies become more intelligent and intrusive, there is an increasingly higher risk of consumer’s personal data being misused or compromised. The Federal […]

Broadcasting | NBC DG on Digital Switch Over in Nigeria

Digital Switch Over | Nigeria broadcast regulator on the road ahead

By Is’Haq Modibbo Kawu emocracy is premised on the powers of the people of our country and an institution like the NBC, operates consciously on the basis of laws that were fashioned out to protect the Nigerian broadcasting landscape in the most patriotic manner. It is this consciousness that continues to guide our operations. The […]

Broadcasting | NBC DG on Digital Switch Over in Nigeria

Mobile Marketing | Communicating smartly with thumb generation

By Neelam Biirthare s soon as I was born; my parents posted my pictures on social media. All of a sudden I was a star on Orkut, Twitter, Facebook, Instagram, Telegram. The name of their family groups and friend groups changed to “New-Baby Born”, “Congratulations Eric”, on Hike, WhatsApp and WeChat. Inside my cradle, I […]

Broadcasting | NBC DG on Digital Switch Over in Nigeria

OPINION | Why every marketer should implement data-driven advertising

By Neelam Biirthare elying on instincts is a good natural trait, but when it comes to business, advertising and driving revenue; making decisions based on intuitions is a bad idea. Especially in an age of intellectual advertising where machine learning, predictive analysis, and granular targeting are redefining the way brands and marketers connect with the […]

Broadcasting | NBC DG on Digital Switch Over in Nigeria