Digital broadcast migration shift offers Nigeria ‘last mover advantage’

Digital broadcast migration shift offers Nigeria ‘last mover advantage’

Digital broadcast migration shift offers Nigeria ‘last mover advantage’

0
Mr Shina Badaru, Founder/ Group CEO of Technology Times has told attendees at the 7th West Africa Convergence Conference 2015 (WACC 2015) that Nigeria’s extension of the Digital Switch Over (DSO) in the broadcasting industry opens a “last mover advantage” for the country to benefit experience of earlier movers.
The National Broadcasting Commission (NBC) announced recently that Nigeria’s broadcast regulator has now coordinated another agreement with its West African peers and “have agreed on a new deadline of June 20, 2017 to complete the digital switchover and achieve analogue switch off.”
Meanwhile, Badaru said in his presentation “Digital Migration in Nigeria Engaging The Media” said that Nigerians should not see the extension as a problem but a last mover advantage that will re-position and consolidate the country’s  broadcasting industry
He cited how Etisalat Nigeria, a last entrant mobile phone company in the country leveraged the last mover advantage in the telecoms space to become a successful number four operator by subscriber numbers in a very competitive market.
“As a media professional, if I were to craft this message, Nigeria missing the June 2015 deadline would actually re-position us to learn from lessons across various market and jurisdictions as to what they have done right, the hurdle they climbed and the challenges they faced’’, Badaru told attendees at WACC 2015.

[blockquote right=”pull-right” cite=”Mr Shina Badaru, Founder/ Group CEO Technology Times, speaking at the 7th West Africa Convergence Conference 2015 (WACC 2015) organized by ITEdge in Lagos “]“As a media professional, if I were to craft this message, Nigeria missing the June 2015 deadline would actually re-position us to learn from lessons across various market and jurisdictions as to what they have done right, the hurdle they climbed and the challenges they faced. It means that on that day we nationally migrate it, will be a totally new vista of getting it right and getting it done successfully and sustainably.” [/blockquote]

 Mr Shina Badaru, Founder/ Group CEO Technology Times speaks at the 7th West Africa Convergence Conference 2015 (WACC 2015) organized by ITEdge in Lagos

Mr Shina Badaru, Founder/ Group CEO Technology Times speaks at the 7th West Africa Convergence Conference 2015 (WACC 2015) organized by ITEdge in Lagos
“It means that on that day we nationally migrate it, will be a totally new vista of getting it right and getting it done successfully and sustainably’’, he added.
Mr Badaru, a veteran journalist with close to two decades of experience  urged the NBC and other regulatory agencies  to have a way of providing a fantastic media access on official platform to confirm, crosscheck and verify stories that could come up.

[blockquote right=”pull-right” cite=”Mr Emeka Mba, Director-General of the National Broadcasting Commission (NBC).”]The National Broadcasting Commission (NBC) announced recently that Nigeria’s broadcast regulator has now coordinated another agreement with its West African peers and “have agreed on a new deadline of June 20, 2017 to complete the digital switchover and achieve analogue switch off.” [/blockquote]

Antena Satelital de TVHe opines that the regulator, (NBC), should create plurality of voices and awareness ‘’because the impact of Digital Switch Over in Nigeria, the way it is progressing might be more profound than the way we seen it in the GSM space’’
According to Mr Badaru, the Nigeria broadcasting Commission should take a clue from its counterpart at the telecoms space in releasing market data and intelligence to stimulate market activity and also create room for healthy competition in the industry.
“There is also need for us to be data-savvy as we have periodically seen of  telecoms subscriber numbers in Nigeria. Each time NCC announces that, it create some market activity and it is equivalent to the oxygen in the industry where you can find credible and valuable data”, according to Technology Times CEO.
‘’ A credible state of the industry report would be a very authoritative and definitive guide into market trend and other socio economic indicators that will shape and define the industry”, Badaru adds.
Also speaking at WACC 2015, Mr Emeka Mba, Director General of NBC who spoke from a regulator point of view noted that we are in an evolutionary  era of digital broadcasting and technology and reckons that Nigeria is near the age of ‘’connected TV.’’
According to him ‘’For us at NBC, utilization of technology is inevitable that we have to go digital.  For us as a commission, the major aspect is how we take advantage of the technology to create more substantiate broadcasting sector and worthwhile digital ecosystem. That’s what we are pushing at.’’
Mr Emeka Mba, Director General of National Broadcasting Commission (NBC), speaking at the 7th West Africa Convergence Conference 2015 (WACC 2015) organized by ITEdge in Lagos
Mr Emeka Mba, Director General of National Broadcasting Commission (NBC), speaking at the 7th West Africa Convergence Conference 2015 (WACC 2015) organized by ITEdge in Lagos
According to the Nigerian broadcast industry regulatory chief, “in Nigeria, we have over 26 million households If we look at the data from the major Pay TV operators, we have only seen four million people who have access to digital television. So, there are still  22 million Nigerias who do not have access to digital TV and for us from the regulatory point of view, that’s really the drive for us.”
Mba however expressed confidence that new DSO deadline is achievable.
‘’At the moment what we are looking at is using a national set top box where all the channels in the programme will have the same look and feel. We are also adopting a national soft encryption, middleware and this is significant especially for those in the ICT sector because it makes it easy for people to create application that can sit on set top boxes.
“What we are trying to do is to build a digital vision from broadcasting perspective because with the middleware you can search on TV for post office, polling unit and so on with your remote control.’’
Kolade Akinola

Technology Journalist at Technology Times

Mobile: + 234 (0) 807 401 6027

We want to hear from you...

%d bloggers like this: