Etisalat Nigeria owners have officially swapped the brand identity to 9mobile, CEO of the nation’s fourth biggest mobile phone company, Boye Olusanya says.
Olusanya says that Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria’ is informing its over 20 million subscribers and other stakeholders that the name change is now official, in a statement made available to Technology Times.
The company’s CEO’s official confirmation comes just as 9mobile also launched its online presence on the new domain name, www.9mobile.com.ng.
“Olusanya says that with switch to 9mobile, Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria’ is informing its over 20 million subscribers and other stakeholders that the name change is now official.”
Technology Times had reported that EMTS snapped up the Internet name as it switches its brand and online presence that was formerly on www.etisalat.com.ng, after Arab shareholders and owners of the Etisalat brand were made to exit the mobile phone company.
Meanwhile the CEO of the telecoms company reckons the switch “to 9mobile as a further testament of our unwavering commitment to ensuring business continuity as Nigeria’s fourth largest telecom operator.”
According to him, “our new trading name, 9mobile represents our 0809ja heritage, our 9ja-centricity, and our evolution over 9 years of operations in Nigeria. Although our trading name has changed, we remain true to the same values on which our company was built.”
He says that “a strong and resilient Nigerian spirit continues to reside in us, uniting us with you our subscribers and we are confident that you will continue to believe in our new brand, which strongly reflects our innate creativity and youthfulness.
Furthermore, this rebrand is a testament to our dynamism, responsiveness and agility as a business, while we leverage the power of technology to deliver innovative products and services that meet your needs. Our confidence in our ability to continue to make this happen is bolstered by the sheer determination, commitment and passion of our people to do more; and continue delivering excellent service.”