Majority of mobile phone portings have gone the way of 9mobile, despite the fourth largest mobile phone company’s troubles.
9mobile, the mobile phone brand formerly known as Etisalat Nigeria, has sustained the largest porting attractions in the telecoms industry, market information by the industry regulator has shown.
Technology Times review of latest market information by Nigerian Communications Commission (NCC) shows that the phone brand attracted the industry’s top record of 15,253 incoming numbers of lines ported by subscribers in the country by May, this year.
9mobile’s record was followed by Airtel, the third largest mobile phone company with 2,597. This ranks Airtel as second favourite brand that mobile phone switch to when they want to change operator and still retain their unique phone number.
On the other hand, MTN Nigeria, the largest mobile phone company ranks third favourite network of incoming portings with 1,245 and Glo, the second largest mobile phone attracted 721 out of a total of 19,719 for the month under review.
On he flip side, majority of 19,719 outgoing porting records shows that the largest number of 6,567 chose to switch away from the market’s biggest player, MTN Nigeria at May, this year.
Airtel Nigeria came second on the porting exits with 6,540 followed by Globacom with 4,786 and 9mobile with 1,826.
Despite its troubles, 9mobile has sustained an impressive ramp up of subscriber gains from incoming porting from 15,208 at the end of first quarter of the year compared to MTN (1,387); Airtel (3,423) and Globacom (833).
But the overall porting trends remains significantly and relatively low when pitted aside Nigeria’s telecoms market’s family of 145,350,702 phone and 91,565,010 Internet subscribers across the country.
Meanwhile, Emerging Markets Telecommunication Services Limited (EMTS), owners of 9mobile this week announced the brand change. The owners are looking for new buyers after a takeover by creditor banks and pullout of Etisalat of United Arab Emirates, one of the shareholders, which also withdrew its brand identity, Etisalat.
9mobile CEO Boye Olusanya says the switch “to 9mobile as a further testament of our unwavering commitment to ensuring business continuity as Nigeria’s fourth largest telecom operator.”
According to him, “our new trading name, 9mobile represents our 0809ja heritage, our 9ja-centricity, and our evolution over 9 years of operations in Nigeria. Although our trading name has changed, we remain true to the same values on which our company was built.”