Price cuts spike sales of Nigeria’s Internet real estate

Price cuts spike sales of Nigeria’s Internet real estate

Price cuts spike sales of Nigeria’s Internet real estate

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A recent price cut has sparked growing uptake of Nigeria’s online real estate by the Internet community, managers of the national domain name have reported. 

According to the Nigerian Internet Registration Association (NIRA), the body has successfully used price cuts to spike the uptake of the country’s .ng domain name by the Internet community.

NIRA, managers of Nigeria’s Internet real estate says that 2,843   domain names were registered and 1,537  were renewed in  the month of July this year, the second best uptake achieved by the association in 2016.

“The growth of domain name registration in the year 2016 has been on a steady increase. With 2,843 registrations and 1,537 domain renewals in July 2016, these figures are the second best figures on a monthly basis this year,” NIRA says.

Edith Udeagu, COO of NIRA
Technology Times file photo shows Edith Udeagu, COO of NIRA, explaining how Internet domain names work

[quote font=”georgia” font_size=”22″ font_style=”italic” align=”left” arrow=”yes”]“Anyone who is looking to launch a new website or update their existing site might want to think about moving to a new ccTLD because of the non-availability of most marketable names on the gTLDs and other old gTLDs. This is important for bloggers and creatives who will find that they will get better results from having a niche domain”, according to the body managing the Nigerian Internet real estate.[/quote]According to the association, “there were 88 domain transfers between the NiRA Accredited Registrars. The slight increase in fresh domain name registrations could be attributed to the new price regime introduced early July 2016.”

NIRA records show that total domain names count from January to July 2016 include 17,809 registrations and 10,808 renewals.

In a separate document by NIRA explaining the benefits of the country code top level domain (ccTLD), the .ng, the Internet real estate managers encouraged bloggers and technology industry players to use the new ccTLD because of its traffic advantage to businesses.

“With your domain name registered on the right TLD, you have created first hand marketing for your business because the name would be friendly to search engine and thereby get better ranking from the search engine,” NIRA says.

“Anyone who is looking to launch a new website or update their existing site might want to think about moving to a new ccTLD because of the non-availability of most marketable names on the gTLDs and other old gTLDs. This is important for bloggers and creatives who will find that they will get better results from having a niche domain”, according to the body managing the Nigerian Internet real estate.

“People who are in the technology industry and who spend a lot of time online might know what top level domains are, but not everyone does. The country code top level domains such as .ng is well preferable in relation to geographical location of your business and target audience.” the domain name manager says.

Success Kafoi Journalist at Technology Times Media. Mobile: 08077671673 email: success.kafoi@technologytimes.ng

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