South Africa’s MTN Group has completed an internal review to redefine the mobile phone company’s “active” subscriber base for Nigeria where its MTN Nigeria is the nation’s largest operator.
Technology Times can confirm that the process has been completed for MTN Nigeria, where the mobile phone company with market leadership by subscriber number has posted “active subscribers” dropping from 62,248,827 in January 2017 to 50,307,169 by September this year, official market information by the Nigerian Communications Commission (NCC) has also shown.
Rob Shuter, Group President and CEO of MTN Group, the South African mobile phone company that owns MTN Nigeria said that the subscriber review process, which will be carried out in all its 22 operations across Africa and the Middle East, has been completed for Nigeria.
In the telecoms market where market might is a game of numbers, operators traditionally count actual or active mobile telecommunications service subscribers also known as “active mobile subscribers” as those that have carried out any activity that has accrued revenue in the last 90 days.
Though no standard definition exists across operators, some of them consider services used to quantify active subscribers to include examples like: Send/Receive Voice/Video Calls; Sending of Short Messages Service (SMS); Charge/Recharge or Activation of Service or Subscription; International Roaming Service; Using Multimedia Message Service (MMS) and accessing the Internet.
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