Home Tag "Strategic Marketing"

OPINION | Why every marketer should implement data-driven advertising

By Neelam Biirthare elying on instincts is a good natural trait, but when it comes to business, advertising and driving revenue; making decisions based on intuitions is a bad idea. Especially in an age of intellectual advertising where machine learning, predictive analysis, and granular targeting are redefining the way brands and marketers connect with the […]

Broadcasting | NBC DG on Digital Switch Over in Nigeria