Nigeria Broadcasting Commission (NBC) has appointed Transatlantic Media Company (TMC) as its marketing partner of its Cable, Broadcast and Satellite (CABSAT) across Africa.
The broadcasting regulator says the strategic partnership is part of its effort to to fast track the migration from analogue to digital broadcast in 2017.
NBC signed the Memorandum of Understanding [MoU] with Transatlantic Media Company (TMC) at the World Trade Centre in Dubai, according to a statement sent to Technology Times.
The partnership is to maximize opportunities in the broadcast media during the 22nd edition of Cable, Broadcast and Satellite [CABSAT] event schedule to hold in Dubai.
[blockquote right=”pull-right” cite=”Dr Bayero Agabi”]“As the world adapts to digital content delivery, it is the thrust of our organization to help project the inherent values of Africa’s culture and heritage at the world stage via our superb broadcast content. We are committed to assisting NBC to fast track the migration from analogue to digital broadcast in 2017.”[/blockquote]
Dr. Bayero Agabi, President and CEO of TMC, producers of Cyber Africa Television and Magazine, says his company will market CABSAT in Nigeria and Ghana as NBC Africa’s regional partner.
At the event, he informed, broadcast technocrats and content producers would be attracted to deliberate on the future of Africa’s cable, broadcast and satellite prospects.
“As the world adapts to digital content delivery, it is the thrust of our organization to help project the inherent values of Africa’s culture and heritage at the world stage via our superb broadcast content. We are committed to assisting NBC to fast track the migration from analogue to digital broadcast in 2017”, he said.
In a similar vein, NBC would also collaborate with the company to ensure Nigeria’s participation at the event.
A statement by the Commission confirmed that the partnership with “TMC for CABSAT 2016 is part of our agency’s mandate to ensure that appropriate modalities are put in place to make Nigeria meet up with International Telecommunications Union (ITU) Digital Switch Over (DSO)”.
The DSO, which is meant to be achieved by the new date of 2017, would be fast tracked with proper planning; as such, CABSAT hoped to bring broadcasters, programme makers, post-production and multimedia specialists, digital terrestrial, and satellite transmission companies from Africa, Asia and Middle East to showcase their content and equipment.
CABSAT is scheduled to hold at the World Trade Centre, Dubai from March 8-10, 2016 and would attract key Nollywood, Hollywood, Bollywood and Arabic television and content- creators.
The event will also showcase opportunities in distribution and monetization trends while positioning brand alongside global transmedia, technical, engineering and production leaders around the future of broadcast, satellite and content delivery.
“CABSAT serves as the perfect medium for all individual decision makers,buyers, and sellers who are active in the electronic media, film, and audio entertainment content markets to experience unique networking and business opportunities formulate new strategies and create future partnerships”, Dr Bayero adds.
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