9mobile broke new grounds in last 10 years, CEO says

9mobile broke new grounds in last 10 years, CEO says

9mobile broke new grounds in last 10 years, CEO says

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Boye Olusanya, CEO, 9mobile formerly Etisalat Nigeria, says the number five mobile network operator in Nigeria has recorded ground-breaking feats in the last ten years of its operations in the country.

The 9mobile CEO said this in a company statement made available to Technology Times commemorating the tenth anniversary of the mobile business.

“In just 10 years of operations as Nigeria’s innovative Mobile Network Operator (MNO), we have revolutionised the nation’s telecommunications industry with an array of ground-breaking products, services and solutions to empower our youth, entrepreneurs, SMEs and indeed all segments of the Nigerian society”, Olusanya says.


Olusanya adds that in the last ten years, 9mobile has recorded many firsts in the industry including “our most daring masterbrand campaign ‘0809UChoose’ which put power in the hands of subscribers to choose their numbers. Others are 9Cliq, the first-of-its-kind educational tool in the youth market; and GEM, a unique loyalty proposition in the Nigerian telecommunication industry for high-value customers.”Boye Olusanya, CEO, 9mobile

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Mobile phones on display at Ikeja Computer Village in Lagos

9mobile is currently undergoing a process where two government regulator plan to sell the company following debts owed a group of banks.

The 9mobile CEO was silent on the ongoing sale of the mobile business in which Teleology Holdings Limited has emerged the winner.

However, he says “the Management reflects on the company’s journey which commenced in October 2008, and we express heartfelt gratitude to our teeming customers, partners, regulators and government for your support and for standing by us over this past decade.”

According to him, “Emerging Markets Telecommunication Services Limited (EMTS) trading as 9mobile (formerly Etisalat Nigeria) is pleased to commemorate its first 10 years’ milestone, as one of Nigeria’s leading Global System of Mobile (GSM) telecommunications services providers.”

Olusanya adds that in the last ten years, 9mobile has recorded many firsts in the industry including “our most daring masterbrand campaign ‘0809UChoose’ which put power in the hands of subscribers to choose their numbers. Others are 9Cliq, the first-of-its-kind educational tool in the youth market; and GEM, a unique loyalty proposition in the Nigerian telecommunication industry for high-value customers.”

The 9mobile CEO further adds that, “Moreblaze, our revolutionary data bundle that offers the fastest data; and our 4G LTE service which does not require a SIM swap for customers to enjoy 4G connectivity; also rank on the list. Our innovative multi-device product that allows customers use a single data subscription on up to 5 different devices concurrently remains unique, and our first ever smartpaks product that offers customers different applications including WhatsApp, Instagram, twitter, Facebook etc., based on their lifestyle at affordable rates, is unbeatable in the market.”  

Also on the list is the company’s enterprise solutions including Market Access and SME Arena that “have served as growth enablers for small businesses; while easy payment solutions like 9pay, a mobile wallet that allows people to make seamless payments, continue to drive financial growth.”

According to Olusanya, “we have also left significant footprints on education, arts and culture with the 9mobile Telecommunications Engineering Postgraduate Program (9TEPP) – a first in West Africa; our flagship pan-African 9mobile Prize for Literature which promotes literacy and encourages writers to hone their craft across Africa; and the 9mobile Photography Competition.”

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