Globacom, Nigeria’s second national operator (SNO) and owner of Glo mobile, says it is targeting the rural communities, seen as the last frontier of connectivity delivery, to drive the telecoms conglomerate’s future growth.
Folasade Michael-Adenuga, Globacom Group Executive Director, who dropped this hint, says the telecoms group hopes to consolidate its role as market leader as smartphone penetration rises across the country.
“The future is very bright. I believe that as smartphone penetration continues to increase, Globacom will continue to consolidate its role as market leader in data connectivity. In tandem, I see Globacom reaching into last-mile communities, the next frontier of mobile phone users, and providing them with connectivity”, the telecom group’s GED says.
Folasade, daughter of Dr. Mike Adenuga, Jr, Globacom founder, and Chairman, gave insights into the SNO’s future growth plans in an interview published in Glo Life, the company’s in-house magazine, and also provided rare insights into her father’s future plans for the telecoms business that launched its commercial operation in August 2003.
Glo Mobile, Nigeria’s number three mobile network operator by subscriber base, according to the regulator’s industry data, has 50,130,540 active phone lines by June 2021 and competes with MTN Nigeria, 73,571,192; Airtel Nigeria, 50,665,723; 9 mobile, 12,908,092 and other smaller telcos for the nation’s vibrant telecoms market.
Meanwhile, Folasade says that Globacom is well-equipped with the team to deliver on the SNO’s next steps in taking data connectivity deeper into Nigeria’s rural communities.
According to her, she derives comfort from the father’s several lessons, including the conviction by Adenuga to keep challenging the status quo in all his endeavours.
“My dad teaches us the virtues inherent in resilience and resolve. He also told us repeatedly that he owed his success in life and business to hard work, perseverance, and God.
“He has taught me and all of us courage, audacity, and to be go-getters, to display a strong belief in self and continue to challenge the status quo.
“No dream is too big. All my aspirations can be attained with hard work, perseverance, and God”, the Globacom GED says.
Folasade, who joined her sister who was appointed Globacom second-in-command, at the telecoms group, oversees critical units of the business including Legal Department, Customer Care Department, Government Relations and International Projects, among others according to the company’s magazine.