Advertisers can access the largest inventory of targeted mobile audio ads in Nigeria, AdVoice a global telco ad network has announced.
AdVoice says it unlocks 10-15 seconds of consumers’ undivided attention from a pool of over 140 million active mobile phone users in Nigeria, where 70% of the population is still on feature phones.
According to the company, this segment cannot be reached through digital advertising, but ‘AdVoice can’, pointing that its audio format works on any phone and its impression inventory places AdVoice in the country’s leading ad network category alongside Facebook and Google.
”Today, advertisers can access the largest inventory of targeted mobile audio ads in Nigeria through AdVoice’s ad network, and its platform plays personalized ads to callers rewarding subscribers with free airtime”, the company said.
Dennis Oudejans, CEO of AdVoice, states that “serving ads over the ringback tone has a wider reach than any other medium, noting that “the advertiser benefits include measurability, zero wastage, advanced targeting, captive audiences and lead generating capabilities as callers can express product interest by pressing a key.”
Globally, there are 15 billion audio ad impressions daily. This is four times the number of Internet searches, AdVoice says.
AdVoice’s network enables marketers to target consumer audiences via SMS, USSD, Video Streaming and Audio formats such as Ringback Tone, IVR and streaming.
Also, AdVoice’s online interface and profiling engine make telco’s inventory accessible in a digital and programmatic way thus giving advertisers the highest level of reach, targeting, lead generation and analytics, according to the company.