Airtel Nigeria, in collaboration with Trace, an International music video channel, will in the next few weeks launch a unique mobile song contest targeting the youth market.
The mobile phone company said that the contest was designed to empower Nigerian youths and create robust platforms for them to achieve their aspirations.
The competition tagged ‘Airtel Trace Music Stars’ is a mobile song contest which will allow contestants to audition right from their phones and earn a chance of becoming the next big music star in Nigeria.
Contestants can participate by simply recording their song with an Airtel line, using a short code and will be aided by an interactive voice prompt.
The interactive voice prompt will be fortified with multi-lingual functionality including English and Pidgin which will assist in eliminating any language barrier and will enable youths from all parts of across Nigeria participate in the competition
Speaking on the initiative, Maurice Newa, the Chief Commercial Officer, Airtel Nigeria, says “Airtel is delighted to be associated with Trace in bringing excitement and providing entertainment opportunities for our teeming customers especially youths and the music lovers. This initiative is geared towards supporting and nurturing talents of Nigerian youth. In the next few weeks we will unveil the biggest platform for Nigerians to express their singing talent through their mobile phones from the comfort of any location they choose. ”
Olivier Laouchez, Co-Founder, Chairman and CEO of Trace Group, sees the collaboration as a perfect opportunity to showcase African youth talent to the rest of the world. According to him, “We are tremendously excited about this pan African partnership with Airtel. Trace is dedicated to African youth and this ground breaking competition is a great step towards our joint goal of empowering African youth”.
As a pan-African initiative, the Airtel Trace Music competition is designed to hold simultaneously in other African countries where Airtel operates. The winners from each participating country will then compete in a televised pan-African grand finale where the African champion will win a trip to the USA to be mentored by megastar Akon in addition to a professional music video and a record deal with Universal Music, according to Airtel.
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