BBC says it has teamed up with smartphone maker, Blackberry to launch a daily news alerts service to its Hausa audience in Nigeria.
The new service is part of BBC’s move to use chat apps to deliver its content to, and engage with a wider demographic of users, according to the British broadcaster.
[mapsmarker marker=”3″]Trushar Barot, assistant editor for the Social Media Hub announced that, “we had been speaking to BlackBerry for a few months about their plans to develop their BBM product. We were keen to try and find a BBC service that we felt would be a good fit to test the service. Many Nigerians use BBM, with consumption of news content on mobile phones also very high, so linking up with the BBC Hausa service felt like the right choice.”
To subscribe, individuals are required to download the latest version of BBM available on iOS, Android and BlackBerry smartphones, and search for ‘BBC Hausa’ from the ‘Channels’ tab.
They can also connect via the BBM PIN: C00334DDD. Links to the BBC Hausa BBM channel will also be available via bbchausa.com and BBM.com/bbchausa, the company said.
Mansur Liman, the BBC Hausa Editor said: “With over 96 per cent of the traffic to the bbchausa.com website coming to its mobile version, BBC Hausa has prioritized its mobile offer as our key platform to reach our audiences. The launch of the BBC Hausa BBM in Nigeria – our biggest market – is a great development which will allow us to tap into new audiences, and also create a very simple, cheap and immediate way of connecting us with our users there.”
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