BBC has unveiled its coverage plans for what the British broadcaster call the first 24/7 World Cup.
The 24/7 World Cup soccer-loving fans will get all the excitement from the forthcoming events on their smartphones, tablets, radios, PCs and TVs, BBC said of the games billed to take place this year in Brasil.
There will be 31 matches with over 160 hours of programming including highlights, replays and red button content as well as 24 full days of football on Radio 5 Live, BBC said. All of this will then become available either live or on-demand on the BBC Sport website
The BBC Sport app will also be getting the World Cup treatment with exclusive content as well as live video, radio and breaking news highlights, according to the company.
Barbara Slater, Director of BBC Sport said “The BBC is the home of big sporting events and it doesn’t get much bigger than the World Cup. Our aim is for this to be the first truly 24/7 World Cup and we will deliver a complete experience for our audience through both traditional and digital platforms.
Gary Lineker will lead the coverage and he would be joined by England and Manchester United Defender Rio Ferdinand, Thierry Henry and Clarence Seedorf, BBC said
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