Mahindra Comviva, a mobility solutions provider is partnering Bharti Airtel, a leading mobile phone company and owners of Airtel Nigeria, to deploy its enterprise communications platform in 16 countries across Africa.
This service will be made available in phases throughout Africa within the next six months will also extend to Nigeria where the mobile phone company is a major player in the telecoms market.
According to the Indian based mobility solutions provider, the enterprise communications platform will enable Airtel to provide a single platform that will empower ‘Wireless Application Service Providers’ (WASPs) in Africa to address the messaging requirements of enterprise customers that relates to promotions, campaigns, contests or other similar services to mobile subscribers. It will enable banks to send transaction information to their customers and retailers can send promotional information to their customers.
Patrick Allainguillaume, Global Market Unit Head, Mahindra Comviva says “We are excited to be partnering with Airtel to deliver our enterprise communications platform. This serves an opportunity for Wireless Application Service Providers in Africa to deliver targeted messages to mobile subscribers in the region, ensuring improved overall management of campaign delivery. This partnership underlines our focus on forging stronger relationship with Bharti Airtel, given our global experience and capability to deliver market-proven, carrier-grade solutions quickly and cost effectively.”
Andre Beyers, Chief Marketing Officer, Airtel Africa says “We are delighted to partner with Mahindra Comviva in providing value added services to our ever growing mobile subscriber base in the continent. With this new enterprise communication platform we will be able to extend to our customers, a powerful medium for their communications and campaigns to be delivered to a wider audience. For this, we plan to tie-up with some of the most popular Wireless Application Service Providers in the region to reach out to mobile subscribers in the continent.”
The platform will enable Wireless Application Service Providers (WASPs) to deliver messaging services and bulk messages to Airtel subscribers in the continent.