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Blackberry Radar to rev up trucking industry

Kayode OladeindebyKayode Oladeinde
01/04/2016
in Market Updates
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BlackBerry Limited, at the 2016 Mid-America Trucking Show, unveiled BlackBerry Radar, its new end-to-end asset tracking system for trucking companies and private fleet operators.

According to Blackberry, customers can optimise utilisation of their trailers and shipping containers, improve on-time delivery, reduce theft, and generate more revenue from each trailer, without having to invest in costly IT infrastructure with BlackBerry Radar.

“BlackBerry Radar is fully integrated and provisioned, so customers can hit the ground running. Within minutes of installing our tracking device, users can access timely information on their assets to help make agile decisions that can dramatically improve an organization’s profitability,” Derek Kuhn, Senior Vice President, BlackBerry IoT says.

“And because BlackBerry Radar is cloud-based, it offers the ultimate in convenience. All you need is a smartphone, tablet, or computer equipped with a web browser, and you can access information for real-time decision-making — wherever you are, and whenever you need it”, according to the technology company.

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