Boomplay, Warner Music target Nigeria in streaming deal

Boomplay, Warner Music target Nigeria in streaming deal

Boomplay, Warner Music target Nigeria in streaming deal


Nigeria has been selected among 10 African markets covered in a licensing deal between music streaming service, Boomplay and Warner Music.

Boomplay, formerly called Boom Player, a music and video streaming & download service developed and owned by Transsnet Music Limited, announced that they signed a direct licensing agreement with Warner Music to bring the record company’s diverse roster of music to Africa.

Under the plans announced recently, the partnership allow Boomplay to distribute Warner Music’s extensive catalogue of more than one million songs to its community of listeners in ten countries including Nigeria, Cameroon, Cote d’Ivoire, Ghana, Kenya, Rwanda, Senegal, Tanzania, Uganda and Zambia.

The deal will provide Warner Music’s artists with direct access and exposure to Boomplay’s millions of users in the region, while bringing Boomplay one step closer to its goal of bringing all music from around the world to Africa, Joe He, CEO of Boomplay, says.

Boomplay, Warner Music target Nigeria in streaming deal
People seen taking selfie on a mobile phone at a smartphone launch event in Lagos

“Major deals with internationally recognized partners such as Warner Music continue to push us closer to our aim of building the largest and the most reliable online music distribution platform in Africa. We want every music lover in the region to be able to access any song or video, anytime and wherever they are. We are looking forward to a successful partnership and business continuation with WMG in what are truly exciting times for the African Music Industry”, according to the Boomplay CEO.

Alfonso Perez-Soto, EVP, Eastern Europe, Middle East and Africa, Warner Music, adds: “We’re happy to partner with Boomplay to bring our amazing artists’ music to millions of listeners across Africa. The streaming service already has tremendous reach across the continent, yet they continue to expand exponentially. It’s an opportunity that can’t be missed for our artists to make a whole new legion of fans.”

He says that with major labels coming on board, Boomplay is now in a strong position to further improve its service offerings and defend its leading position in Africa.

Boomplay, which has more than 42 million users as of February 2019, boasts an expansive catalogue consisting of five million songs and thousands of videos from local and international acts, according to the company.

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