The peculiarly phrased name strings, booty.ng and bootycall.ng have emerged among 1851 premium online real estates now offered at reduced prices to drive up uptake of Nigerian Internet domain name.
The Nigeria Internet Registration Association (NIRA), the managers of the country’s Internet real estate, which released the fresh premium domain names for sale at lower prices numbering 1851 says the move was to encourage uptake of the ccTLD.
According to NIRA, the decision to release some .ng ccTLD premium domain names to the Internet community at the price of second-level domain names was to promote uptake of the online resources.
“This is in fulfillment of our promise to prune down the number of premium domain names”, NIRA says on its website where it made public the list of the 1851 premium names that have been reduced to sell at the price of second level domains.
The price cut on new premium domain name comes amid a call on NIRA earlier this month by the Broadband Council for the domain name manager to cut prices for “.NG to be globally competitive.”
However, 1883 premium names still remain on the top spots running the entire gamut of names like 1net.ng to zone.ng.
Meanwhile, the Broadband Council chaired by Dr Omobola Johnson, the Minister of Communication Technology, during its regular quarterly meeting held February 3, 2015 said the Nigerian Internet domain name is key to getting more businesses online.
According to a statement after the meeting, “Council also resolved that the Nigeria Internet Registration Association, NiRA must reduce cost of .NG to be globally competitive. Council proposed that to accelerate the uptake of.NG domains NITDA would close the funding gap in NiRA if pent up demand did not result in the anticipated high levels of uptake. Council members were tasked with following up on this resolution.”
The Council says that in recognition of the crucial role broadband plays in inclusive development and in a bid to increase awareness and drive demand, it has also acknowledged the work of online market spaces in encouraging SMEs to bring their products/services online and urged SMEDAN to fund or drive an awareness campaign that will get many more SMES online.
The Council acknowledged the progress made on the implementation of the Broadband Plan in the last 18 months, especially the increased capacity rolled out by telecoms companies and other infrastructure providers which had resulted in a 2% increase in broadband penetration in 2014. The Council reckons that this will accelerate the roll out of critical infrastructure across Nigeria and help Nigeria meet its broadband target of a five -fold increase by 2017.
Meanwhile, this is not the first time that NIRA is cutting prices on its prime online properties. In April 2013, the body announced prices cuts on registry fees for second level dot .ng domain names from N200,000 to N15,000.
The body said the decision was taken to accelerate the adoption of the Nigeria Internet real estate by the Internet community.
NIRA said it took the step to promote the .ng signature on the Internet for individuals, businesses and government to inhabit the name space, rather than using foreign domain names such as .com, .net, among others.
According to NIRA, the .ng ccTLD is a platform for the Nigerian Internet ecosystem to boost online commerce; eGovernment services; enable access to valuable information and knowledge, which also is able to boost academics through effective research resource and participation in distance learning programmes.
List of Domain Names