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can-chinas-temu-win-nigerian-e-commerce-market

Can China’s Temu win in the Nigerian e-commerce market?

Temu, a Chinese e-commerce platform under PDD Holdings, has entered the Nigerian market with aggressive marketing targeting Nigerians over popular social media platforms such as Facebook, TikTok, Snapchat, among others.

byFejiro Awowede

09/12/2024

in TT Analysis

Reading Time: 4 mins read

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Tags: e-commerce e-commerce in nigeria jiji Jumia Konga nigerian e-commerce market pdd holdings temu

Fejiro Awowede

Technology Times Reporter

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