Canadian firm partners Etisalat, Slot to drive market for Wireless Media Player in Nigeria
By Technology Times Reporter
Lagos. March 4, 2013: Canadian-based wireless technology solution provider, Digifon says it has teamed up with mobile cellular operator, Etisalat Nigeria and mobile device retail outlet, Slot Limited to promote its Boom Wireless Media player in the Nigerian market.
Rowland Dapo Okotore, Founder of Digifon Inc, says the “will revolutionize the way Africans experience digital music” and will enable users to experience the best quality of music from their mobiles phones, tablets, laptops or as a standalone media player.
Initially the Digifon “Boom” will be introduced through the Slot and Etisalat Experience Centres locations throughout the Lagos area with further availability shortly, Okotore says adding that his company’s goal is to enable Africans to improve their lives with compelling devices.
The “Boom” has an exceptional sound quality and clarity that allows users a great audio listening experience and users can play music from their SD Cards as a standalone system, ideal for conference calls, watching movies from tablets and very portable to carry around, Digifon says.
Okotore explains that Digifon is passionate about music and has partnered up with Industry Nite and Etisalat Nigeria to jointly grow the music industry by bringing unique programmes that marry the wireless industry into the explosive music sector.
Digifon says it has been working with various artists since 2006 and believes the Boom will enable consumers to have quicker access to digital music from all over the globe than ever before.
Punit, a Kenyan superstar musical group is the company’s music ambassadors in Kenya. The group recently performed at the last MTV Music Awards in Nigeria and they have been the celebrity face of Digifon in East Africa, the company says.
The Boom is currently available at Slot Stores in Nigeria and will also be in Etisalat Experience Centers in Nigeria, the company says.
Matthew Ohio, CEO of Industry Nite, expressed the company’s excitement to be involved with the first event to introduce Digifon Boom to the Nigerian music industry seen as market teeming with mobile subscribers who are yearning to experience great music digitally.
“Africans have evolved into a digital world and it is great for Digifon products to enhance the growth of the entertainment industry”, Ohio adds.
According to the company, Digifon brand was developed in 2001 by Nigerian-Canadians who have been successful in the wireless global market place.
Digifon understands the unique needs of Africans and is committed to bridging the digital divide between Africa and the western world and is implementing programmes that transfer knowledge via its local partners to better improve the local communities where it does business, the company says.
For over a decade, Digifon has been designing and manufacturing compelling Wireless products for wireless operators globally and was the 1st company to introduce Wireless data modems in most of Africa.
The company has made products for multiple countries Nigeria, Ghana, Kenya, Rwanda, Ghana, Burundi, South Africa, Namibia and Gambia respectively while working with various leading telecom operators like Starcomms, Rwandatel, Cable & Wireless, Digicel, Tempo Burundi, Visafone, Intercellular, Multilinks, Superior Wireless and Orange Kenya.
Digifon says it will be introducing its Tablet Series with the Colbalt Tablet bundled with compelling local content and using with GSM technology within the next few weeks into the Nigerian market.