CEO: How Tsaboin TrafficTalk app lets users navigate Lagos traffic

CEO: How Tsaboin TrafficTalk app lets users navigate Lagos traffic

CEO: How Tsaboin TrafficTalk app lets users navigate Lagos traffic

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Making your way through the streets of Lagos has never been easier thanks to a navigational app unveiled by Nigerian tech company Tsaboin, providing detailed street maps, transit information and provide interesting data on commuting.
“The wait is over. The shenanigan is over.” Those were the words of Mr. Dele Odufuye, CEO of Lagos-based Tsaboin, promoters of Tsaboin TrafficTalk.
Odufuye, who announced the formal launch of Tsaboin TrafficTalk recently in Lagos says it is a traffic solution on an online platform developed to provide real-time traffic information to Lagos road users.

[blockquote right=”pull-right” cite=”Dele Odufuye, CEO of Tsaboin.”]“We have grown since January 2015 to be the de facto app that gives us accurate traffic information with visuals. We have over 20,000 daily active users and 17 cameras around Lagos bus stops and in the month of April we had over 6.4 million page views and 1.3 million video views.”[/blockquote]

CEO: How Tsaboin TrafficTalk app lets users navigate Lagos traffic
Dele Odufuye, CEO of Tsaboin (first left) and other officials of the technology company at the launch of the Tsaboin TrafficTalk app in Lagos Photo: Kolade Akinola/Technology Times
He describes Tsaboin TrafficTalk as a convergence of road traffic-related issues and users would not have to swim across a pool of random information before they get to the shore of the vital information they need to make their commuting faster and easier.
“It’s a platform where you can know what lies ahead of you before you set out or even start your day” Odufuye told attendees at the media briefing to officially launch the traffic navigation app in Lagos.
With his  his decade-old experience as a tech entrepreneur, he explains that the idea of Tsaboin came out of passion to find solution the hectic traffic situation around urban cities especially Lagos, the nation’s commercial hub.
‘’We took it upon our self to build a solution that will help ease the traffic situation in Lagos in which we inform road users about the road and traffic conditions reported by users like them, thereby providing information with which they could make smarter decisions about routes to take”, Odufuye adds.
”Before now a lot of people relied on phone calls, traffic radio and social media updates to ascertain traffic situation. But these platform have their own peculiar challenges. With Tsaboin, it is a new culture. No more wasting of time. You have a real time access to traffic information”, according to the Tsaboin CEO.
Odufuye says that traversing Lagos has become a nightmare for most commuters making them to forcefully add traffic time to their daily schedule as part of their lifestyle.
According to the company, upon subscription with Tsaibon you get information about area you plight on a daily basis ” we have taken a step further with our partners to provide traffic update via SMS.”
[blockquote right=”pull-right” cite=”Dele Odufuye, CEO of Tsaboin.”]”Currently we have Geotag in our systems of about 1,100 bus-stops in Lagos. We have live cameras that are encrusted and mobile-friendly such that you have access to viewing traffic situations with little or no data.”[/blockquote]
The company also announced that the platform has various channels in which traffic information are disseminated like Facebook, Twitter WhatsApp and SMS, depending on the channel that suits the end user.
“Tsaboin is optimized for both SMS, desktop and mobile phone users. For users who prefer viewing our cameras on their phones, they don’t have to worry about data usage because our video feeds are optimized for data use and are less than 120kb and can be encoded to fit smartphones”, the company says.
He further stated the firm is currently in partnership with two leading telecommunication firms, MTN Nigeria and Etisalat to further enhance its services to its users.
“We are pleased to announce the support of two telecoms giants, MTN and Etisalat who are partnering with us. We have a special arrangement with MTN to provide special data package for MTN subscribers who use the service while Etisalat has successfully created a USSD code for Tsaboin users. This is good news for Tsaboin Traffic Talk users on the two networks because it will enhance the quality of our services for them,” Odufuye adds.
Commenting on what Traffic talk holds for the future Odufuye adds that, ”everything about navigation around Lagos could be narrowed down to the bus stops. In Tsaiboin we look at it that in the future we should be able to define businesses, standard of living growth rate around bus-stops, which is the smallest unit in defining Lagos and Nigeria.”
He says the company is also building a system where people will be able to list their businesses around bus stops, “so Tsaboin is not just solving traffic situation we are giving our subscribers point interest information about different businesses around their localities.’’
He adds that, “with data on our platform we can give accurate statistics of active bus tops based on information we get from our subscribers, these information can help government to plan for the well-being of its citizenry.’’
Underscoring the uptake of the traffic app, Odufuye cites that, “we have grown since January 2015 to be the de facto app that gives us accurate traffic information with visuals. We have over 20,000 daily active users and 17 cameras around Lagos bus stops and in the month of April we had over 6.4 million page views and 1.3 million video views.”
“We also have business tools, which is an advertisement platform that allows businesses to target their audiences in a particular location or area, that way businesses, can reach their objectives better”, he adds.
For downloads, simply log on to www.tsaboin.com/downloads and for traffic camera live feeds, log on to www.tsaboin.com/livecams.
Tsaboin app can also be downloaded on blackberry, Andriod, iOS, Windows in their respective stores
Lagos Routes Covred by Tsaboin Live Cameras:
  • Marwa; To/From Lekki 1st Roundabout
  • Marwa; To/From Lekki 3rd Roundabout
  • Civic Centre Junction, OzumbaMbadiwe
  • Anthony Oke Inward Gbagada
  • Anthony Oke inward Oshodi
  • Ikorodu Road; Anthony Isale to Obanikoro
  • Ikorodu Road; Anthony Isale to Idiroko
  • Eko Bridge; Apongbon to IjoraOlopa
  • Eko Bridge; IjoraOlopa to Costain
  • Iyana Oworo to Ogudu
  • Iyana Oworo to Third Mainland Bridge
  • Gbagada to Oworonshoki and Third Mainland Bridge
  • Jesu Oyingbo, Maryland
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Kolade Akinola Technology Journalist at Technology Times Mobile: + 234 (0) 807 401 6027