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Cisco releases media blueprint for content providers, broadcasters

Cisco releases media blueprint for content providers, broadcasters
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U.S. technology Cisco has unveiled Media Blueprint, a set of infrastructure and software solutions that power cloud scale media experiences by accelerating creation, delivery and monetisation of content.

The company made the announcement at the National Association of Broadcasters (NAB) show 2016 held in Las Vegas, USA.

Cisco Media Blueprint solutions will enable content providers and broadcasters to produce, store, distribute and secure premium video. It is based on open standards and is supported by many of the media industry’s key software providers, according to the technology giant.

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According to Cisco, the new media infrastructure solutions will include: IP Fabric for Media, NFV Infrastructure for Media Data Centre, D9800 Network Transport Receiver, Infinite Video and Video Guard Everywhere Security.

Cisco says this unique combination of products and solutions will enable video deployments across hybrid cloud environments, combining private cloud, managed services and Cisco cloud software-as-a-service (SaaS) delivery.

The company says these solutions are already being implemented by global media customers including NBC Olympics, CBS News Digital and more.

Craig Lau, vice president of Technology, NBC Sports & Olympics, says that “Cisco has been a great partner in helping architect our plans to uniquely combine IP and cloud hardware and software components to better engage with our audiences, and distribute more video content experiences to more devices.”

According to Dave Ward, CTO of Engineering, Service Provider business and chief architect, Cisco, “We have designed a media-optimized infrastructure that can help our customers deliver immersive OTT experiences rapidly and securely to multiple devices.”

Ward says that “this new approach combining new and existing IP video and cloud solutions, we can offer seamless orchestration of video workflows from an open platform, supporting Cisco and third party functionality.” [quote font_size=”22″ font_style=”italic” align=”right” bgcolor=”#” color=”#” bcolor=”#” arrow=”yes”]Cisco Media Blueprint solutions will enable content providers and broadcasters to produce, store, distribute and secure premium video. It is based on open standards and is supported by many of the media industry’s key software providers, according to the technology giant.[/quote]

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Donatus Anichukwueze Technology Writer at Technology Times Media e-mail: donatus.anichukwueze@technologytimes.ng

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