Comviva, a mobility solutions provider, has called on businesses to adopt Communication Platform as a Service (CPaaS) solutions that integrate Generative AI and robust security measures.
The technology company says in a statement that by choosing the right CPaaS provider, organisations stand to benefit from CPaaS in driving customer engagement and business growth.
Selecting the right CPaaS provider, Comviva says, is essential for optimising communication strategies. “In today’s hyper-connected world, seamless communication with built-in intelligence is the cornerstone of robust customer relationships,” Comviva explains. “By prioritising a provider like Comviva NGAGE which enables a provider with minimal network hops, advanced Gen-AI capabilities, and secure delivery options, you significantly enhance your communication strategy. This leads to faster, more reliable, and more secure interactions, fostering trust and strengthening customer relationships.”
The technology company highlights the importance of features like low-code builders, Gen-AI powered development tools, and minimal network hops for efficient and effective CPaaS solutions.
CPaaS: Key factors to consider
Comviva highlights several key factors to consider when choosing a CPaaS provider:
- Generative AI Integration: Businesses should prioritise providers that offer built-in Gen-AI tools or APIs to enhance personalization, automate workflows, and drive customer engagement.
- Network Security: According to Comviva, having security features, including sim swap verification and OTP support, are essential to protect sensitive customer data. “This end-to-end secure delivery bolsters user authentication and safeguards against unauthorized access.”
- Network Efficiency: A provider with minimal network hops ensures faster delivery speeds, increased reliability,and reduced costs.
“Fewer network hops mean not just faster message delivery but also a more robust, cost-effective, and dependable communication framework,” Comviva says. “This strategic choice positions your business to excel in the fast-paced digital landscape, ensuring resilience and customer satisfaction.”
Comviva’s NGAGE platform is an example of a CPaaS solution that aligns with these principles. It offers advanced features such as AI-driven personalisation, secure messaging, and seamless integration capabilities, according to the company.
Comviva, a global leader in mobility solutions serving over two billion users worldwide, has a strong presence in Nigeria. The company, through its wholly-owned subsidiary Comviva Technologies Nigeria Limited, is licensed by the Nigerian Communications Commission (NCC) to operate under the Value Added Services (SCN) category. This licence, granted on May 1, 2023, is valid until April 30, 2028. The company provides a comprehensive suite of FinTech, DigiTech, MarTech, and RevTech solutions.