Shola Taylor, Secretary-General of Commonwealth Telecommunications Organisation (CTO) says digital broadcasting will boost Nigeria’s presence on the global broadcasting space.
The CTO helmsman made the statement at the pilot launch of Nigeria’s digital terrestrial broadcasting switchover in Jos, Plateau State, Nigeria.
Taylor, who described the Nigeria’s private broadcasting sector as well-respected industry says the country stands to benefit even more from a digital terrestrial broadcasting environment once fully deployed.
Taylor was joined by Lai Mohammed, Minister of Information and Culture and Professor Sonni Tyoden, the Deputy Governor of Plateau State and other top government officials.
“I have personally witnessed how successful “Nollywood” films and series are in other corners of the world, such as in the Caribbean and in the Pacific Islands where I have often traveled and where I can report here that people eagerly watch Nigerian films, and this change should help increase Nigeria’s presence in the global broadcasting market,” he says.
The CTO says it supports its members’ digital migration in a variety of ways, including by helping to promote their national industry.
For instance, in collaboration with the National Broadcasting Commission, the CTO will be holding this year’s Digital in Lagos on May 11 to 13, giving players in the Nigerian broadcasting sector an opportunity to showcase their capability to the rest of the continent and beyond, Taylor says.
In addition, the CTO is also directly advising a number of other countries on various aspects of their digital switch over migration, including neighboring Cameroon.
Referring to similarities with other countries, Taylor said this change “must not be underestimated, because there is now an opportunity to produce and broadcast significantly more educational content and more localized content”.
”Specialist television channels for health or education or tourism that were once too difficult or impossible to finance or set up are now possible today, helping ordinary citizens to access practical information more regularly and more readily”, he adds.
Like most African countries, Nigeria is in the process of migrating its current analogue free-to-air terrestrial broadcasting systems to digital transmission systems.
However, for most countries on the continent, it has been a slow and challenging process. All eyes were on Jos when the first test of dual analogue and digital transmission was recently conducted in the north central state.