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Direct-to-device satellites raise competition concerns for telecoms operators

GSMA urges regulators to ensure fair competition between direct-to-device satellites and mobile operators as Nigeria’s NCC consults on new satellite connectivity rules.

Technology Times StaffbyTechnology Times Staff
06/03/2026
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GSMA urges regulators to ensure fair competition between direct-to-device satellites and mobile operators as Nigeria’s NCC consults on new satellite connectivity rules. Image credit: Image FX.

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The rapid emergence of satellite-to-phone connectivity is forcing regulators worldwide to rethink the rules governing telecommunications networks, as industry bodies warn that the arrival of low-Earth-orbit (LEO) satellite services could reshape competition with traditional mobile operators.

A new policy paper by the GSMA, released this week at the Mobile World Congress Barcelona 2026, urges governments to establish regulatory frameworks that ensure new satellite entrants compete under conditions comparable to those imposed on terrestrial mobile network operators.

The call comes as countries including Nigeria, Africa’s largest mobile market, are already moving to assess how satellite direct-to-device services could operate within national telecom markets. Nigeria’s telecom regulator, the Nigerian Communications Commission, has launched a public consultation on the potential introduction of satellite Direct-to-Device (D2D) connectivity, signalling that the technology could soon become part of the country’s communications infrastructure.

Together, these developments highlight a growing global debate over how satellite constellations, mobile networks and regulators will coexist in an increasingly integrated communications ecosystem.

direct-to-device-satellites-raise-competition
GSMA urges regulators to ensure fair competition between direct-to-device satellites and mobile operators as Nigeria’s NCC consults on new satellite connectivity rules. Image credit: Technology Times.

Unlike traditional satellite systems that require specialised equipment such as satellite dishes, D2D technologies allow standard mobile phones to connect directly to satellites without additional hardware.

Rise of direct-to-device satellite connectivity

The convergence of terrestrial and space-based communications is being driven by a new generation of satellite networks operating in low Earth orbit.

Unlike traditional satellite systems that require specialised equipment such as satellite dishes, D2D technologies allow standard mobile phones to connect directly to satellites without additional hardware.

This capability has rapidly moved from experimental technology to commercial deployment. Telecoms companies and satellite operators are developing partnerships designed to extend mobile coverage beyond the reach of traditional cell towers.

The GSMA describes the development as the beginning of a new phase in telecommunications in which non-terrestrial networks complement terrestrial infrastructure.

According to the organisation, the expansion of LEO satellite constellations means governments must begin adapting regulatory frameworks to accommodate services that blur the traditional boundaries between space-based and terrestrial connectivity.

The policy paper, titled Regulatory Preparedness for Satellite Services, argues that regulators should proactively update telecommunications policies to reflect the changing technological landscape.

The organisation that represents the interest of GSM operators across the globe warns that without clear rules governing how satellite services interact with existing networks, the rapid growth of these systems could create regulatory uncertainty and uneven competition.

GSMA’s call for regulatory alignment

At the core of the GSMA’s argument is the principle of regulatory parity: the idea that companies offering similar communications services should be subject to comparable regulatory obligations regardless of the technology they use.

The mobile industry body notes that mobile network operators currently operate under strict regulatory frameworks that cover spectrum licensing, consumer protection obligations, emergency service access and lawful interception requirements.

Satellite operators entering the consumer connectivity market, however, may not always face equivalent obligations.

According to the GSMA, this discrepancy could distort competition in the telecommunications sector.

The mobile industry’s pressure group argues that governments should ensure that new satellite service providers compete under rules that are broadly aligned with those applied to mobile network operators.

This includes areas such as:

  • licensing requirements
  • spectrum coordination
  • consumer protection obligations
  • lawful interception rules
  • universal service contributions

The GSMA notes that the regulatory challenge is not about limiting innovation but about creating a balanced ecosystem that encourages investment across both terrestrial and satellite networks.

Industry executives say the stakes are significant.

Mobile network operators have collectively invested hundreds of billions of dollars globally in terrestrial infrastructure including base stations, fibre backhaul and spectrum licences.

Satellite operators, meanwhile, are investing heavily in large constellations designed to provide global coverage.

Without a clear regulatory framework, policymakers risk creating conditions where one category of provider gains a competitive advantage over the other.

Direct-to-device satellites: Five regulatory principles

In its report, the GSMA outlines five core principles it believes regulators should adopt when designing frameworks for satellite-to-device services.

The first principle is technology neutrality, meaning regulations should focus on the services delivered rather than the underlying technology used to deliver them.

Under this approach, users accessing voice or data services via satellite should receive the same consumer protections as those using terrestrial mobile networks.

The second principle is regulatory consistency, which calls for harmonised rules across terrestrial and non-terrestrial networks.

The GSMA argues that regulatory alignment will reduce uncertainty for investors and support the long-term development of hybrid connectivity ecosystems.

Third is the need to protect essential public-interest obligations, including access to emergency services, lawful interception and national security requirements.

The fourth principle emphasises investment protection, noting that regulatory frameworks should encourage continued investment in both mobile infrastructure and satellite systems.

The final principle focuses on consumer trust, with the GSMA recommending that governments ensure transparency regarding service capabilities, limitations and pricing structures.

Together, these principles aim to ensure that satellite services are integrated into the telecommunications ecosystem without undermining existing investments in terrestrial networks.

Nigeria explores satellite-to-phone frontier 

While global regulators debate the future of satellite services, Nigeria is already taking concrete steps toward integrating the technology into its communications landscape.

The Nigerian Communications Commission has opened a public consultation on satellite Direct-to-Device connectivity to gather input from industry stakeholders, technology providers and the public.

The consultation is intended to inform the development of a regulatory framework governing satellite-enabled mobile connectivity.

According to the NCC, recent advances in satellite and non-terrestrial network technologies now make it possible for standard mobile devices to connect directly to satellites, creating new opportunities for expanding coverage. 

The regulator says the consultation is part of a broader effort to ensure Nigeria’s telecommunications policies keep pace with technological innovation.

direct-to-device-satellites-raise-competition
Dr. Aminu Maida, Executive Vice Chairman (EVC) and CEO, Nigerian Communications Commission (NCC). Image credit: NCC.

The Nigerian Communications Commission has opened a public consultation on satellite Direct-to-Device connectivity to gather input from industry stakeholders, technology providers and the public.

Direct-to-device satellites: Bridging Nigeria’s connectivity gap

One of the key motivations behind Nigeria’s interest in satellite connectivity is the country’s persistent digital divide.

Despite the expansion of mobile networks over the past two decades, millions of Nigerians remain outside the reach of reliable connectivity.

Estimates suggest that over 23 million Nigerians remain underserved by terrestrial mobile networks, particularly in rural and remote areas.

According to Nigeria’s Universal Service Provision Fund (USPF), the first ICT Cluster Gap Study was conducted in 2013 to identify clusters of voice telephony and transport network gaps in the country. The results of the study revealed 207 clusters with an estimated population of about 36.8 million people. 

A second study was conducted in 2019, and 114 clusters were identified with an estimated population of 31.16 million people living in unserved and underserved areas.

According to USPF, a third study conducted in 2022 revealed a further reduction in the clusters, from 114 to 97, with an estimated population of 27.91 million people living in those clusters.

“The most recent study,” USPF says, “conducted in 2024 identified that the number of clusters has further reduced from 97 to 87 clusters, with an estimated population of 23.37 million people.”

direct-to-device-satellites-raise-competition
Estimates suggest that over 23 million Nigerians remain underserved by terrestrial mobile networks, particularly in rural and remote areas. Image credit: USPF.

“The most recent study,” USPF says, “conducted in 2024 identified that the number of clusters has further reduced from 97 to 87 clusters, with an estimated population of 23.37 million people.”

Satellite-to-device technology could help address this gap by extending coverage to regions where building traditional base stations is economically or technically challenging.

In areas such as riverine communities, border regions and sparsely populated rural zones, deploying terrestrial infrastructure can be prohibitively expensive.

Satellite connectivity offers an alternative approach by providing coverage directly from space.

The NCC has indicated that D2D technology could significantly expand connectivity across such areas while also strengthening network resilience during emergencies or infrastructure failures.

Are satellite services complements or competitors?

Despite the potential benefits of satellite connectivity, regulators face a complex balancing act.

The GSMA emphasises that satellite services should be positioned as complements to existing mobile networks rather than direct substitutes.

Mobile operators remain responsible for delivering high-capacity broadband services in urban areas where demand for data is highest.

Satellite networks, by contrast, are currently better suited to providing coverage in areas where terrestrial infrastructure is limited or absent.

However, as satellite technology evolves and network capacity improves, the distinction between the two platforms could become less clear.

Some industry analysts believe that satellite services could eventually compete directly with mobile networks for certain types of connectivity services.

This possibility has heightened concerns among mobile operators about maintaining fair competitive conditions.

Spectrum coordination challenges

One of the most technically complex issues surrounding satellite-to-device connectivity is spectrum management.

Satellite and terrestrial networks often operate in overlapping frequency bands.

Without careful coordination, transmissions from satellites could interfere with terrestrial mobile networks and vice versa.

According to telecommunications policy analysts, spectrum coexistence represents one of the most significant regulatory challenges facing D2D services.

Regulators must ensure that satellite transmissions do not disrupt existing mobile networks while also enabling new services to operate effectively.

This requires coordination between national regulators, international spectrum bodies and industry stakeholders.

Investment tensions between mobile and satellite operators

The arrival of satellite-to-phone services is also raising questions about investment incentives in telecommunications infrastructure.

direct-to-device-satellites-raise-competition

If satellite providers are allowed to offer similar services without equivalent obligations, mobile operators warn that this could undermine incentives for continued investment in terrestrial networks.

Mobile operators argue that they have spent decades building terrestrial networks under regulatory frameworks that impose strict obligations.

These obligations include licensing fees, universal service contributions and infrastructure rollout requirements.

If satellite providers are allowed to offer similar services without equivalent obligations, mobile operators warn that this could undermine incentives for continued investment in terrestrial networks.

The GSMA therefore urges regulators to ensure that satellite entrants operate under comparable policy frameworks.

This does not necessarily mean identical regulations, but it does mean that satellite operators offering services similar to mobile networks should meet comparable public-interest obligations.

Global race to deploy satellite connectivity

The debate over satellite-to-device regulation is unfolding against a backdrop of rapid technological development.

Several major satellite operators are deploying large constellations designed to deliver global connectivity services.

direct-to-device-satellites-raise-competition
GSMA urges regulators to ensure fair competition between direct-to-device satellites and mobile operators as Nigeria’s NCC consults on new satellite connectivity rules. Image credit: Image FX.

Several major satellite operators are deploying large constellations designed to deliver global connectivity services. Nigeria has already taken steps to position itself within this emerging ecosystem.

Nigeria has already taken steps to position itself within this emerging ecosystem.

The NCC has issued satellite communications permits to several international operators, including companies involved in next-generation satellite broadband systems.

These licences are intended to attract investment and accelerate the expansion of space-based communications services within Africa’s largest telecom market.

Industry observers say such moves signal Nigeria’s ambition to become a key participant in the emerging satellite communications economy.

Airtel–SpaceX partnership highlights market shift

The evolving satellite ecosystem is also reshaping partnerships between mobile operators and space technology companies.

direct-to-device-satellites-raise-competition
Sunil Taldar, Airtel Africa CEO. Image credit: Airtel Africa.

In Africa, telecoms operator Airtel Africa has announced an agreement with SpaceX to deploy Starlink’s direct-to-cell satellite services across its markets, subject to regulatory approval.

The partnership reflects a broader industry trend in which mobile operators collaborate with satellite providers rather than competing directly with them.

Under this model, satellite systems provide supplementary coverage for existing mobile networks.

Such arrangements could help operators extend coverage without the high capital expenditure associated with building terrestrial infrastructure in remote regions.

Policy implications for Nigeria

For Nigeria, the challenge will be designing a regulatory framework that balances innovation with fair competition.

The NCC consultation aims to address several policy questions, including:

  • how satellite providers should be licensed
  • how spectrum should be allocated and coordinated
  • how consumer protections should be applied
  • how satellite services should integrate with existing networks

The outcome of the consultation could shape the future of Nigeria’s telecommunications sector for years to come.

If regulators succeed in creating a balanced framework, satellite connectivity could accelerate Nigeria’s progress toward universal broadband access.

At the same time, policymakers must ensure that new technologies do not undermine the sustainability of existing mobile network investments.

direct-to-device-satellites-raise-competition
Dr. ‘Bosun Tijani, Minister of Communications, Innovation, and Digital Economy. Image credit: USPF.

Toward hybrid connectivity future

The emergence of satellite-to-device connectivity represents a broader transformation in the architecture of global communications networks.

Rather than replacing terrestrial infrastructure, satellite systems are increasingly being integrated into hybrid networks that combine ground-based and space-based connectivity.

Related Articles

How Starlink direct-to-mobile connects smartphones to satellites

Nigeria weighs licensing options for satellite-to-phone services

Industry analysts believe this convergence will define the next phase of telecommunications development.

Mobile towers, fibre networks and satellite constellations will operate together to deliver connectivity across diverse geographic environments.

For regulators, the task will be ensuring that this evolving ecosystem operates under coherent and equitable policy frameworks.

A critical moment for telecoms regulation

The GSMA’s call for regulatory preparedness underscores the urgency of these questions.

As satellite-to-device technology moves from pilot projects to commercial deployment, governments must determine how new entrants will coexist with established mobile operators.

For countries like Nigeria, which are seeking to expand connectivity while supporting digital innovation, the regulatory decisions made today could shape the future of national communications infrastructure.

Whether satellite networks emerge primarily as complementary coverage tools or as competitors to terrestrial mobile networks will depend largely on how regulators interpret the evolving technological landscape.

The outcome will influence not only market competition but also the pace at which billions of people gain access to reliable digital connectivity.

As the boundary between earth and space communications continues to blur, policymakers face a defining challenge: ensuring that innovation in orbit strengthens, not disrupts, the foundations of the global telecommunications ecosystem.

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