Africa’s global and black entertainment and lifestyle network, EbonyLife TV has announced partnership with Nigeria’s online news source, Pulse TV in push to give broader coverage of Africa content.
The companies said the partnership will include sharing of content and joint promotion of each other.
[quote font=”georgia” font_size=”22″ font_style=”italic” align=”left” arrow=”yes”]Mo Abudu, CEO of EbonyLife TV said, “People actively consume media from a broad spectrum of devices and partnering with Pulse will create a convergence model that will enable the African youth unlimited access to stories about Africa, told from an African perspective.”[/quote]Under the plan, PulseTV shows like Pulse VoxPop and Pulse Strivia to run on EbonyLife TV in their various markets and at the other hand see EbonyLife TV shows run online on Pulse’s Web site, YouTube channel and social media.
The partnership also includes advertising and promotion of each company on each other’s channels, the companies said.
Commenting on the partnership, Rich Tanksley, Head of Pulse said, “We are really excited to have Pulse content on EbonyLife TV’s satellite TV network. Now Nigerians and viewers across Africa can have access to engaging Pulse content from somewhere else besides their mobile phones and computer browsers.”
Mo Abudu, CEO of EbonyLife TV said, “People actively consume media from a broad spectrum of devices and partnering with Pulse will create a convergence model that will enable the African youth unlimited access to stories about Africa, told from an African perspective.”
Part of the reason for the collaboration, according to Sandra Amadio, HOD Entertainment and Program Marketing for EbonyLife TV, is that “It will propel the continuation of inspiring a connected Afropolitan consciousness.”
Both companies say content will start showing on both platforms within a few weeks.
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