Fans of Formula E in Nigeria will have live streaming access to all track action of FIA Formula E Championship to follow the exciting auto race.
The live access to Formula E comes after an agreement was reached with Econet Media to stream content via the Kwese Sports website.
The Formula E will be available on Kwese Sports in Nigeria and the following African countries: Botswana, DR Congo, Eritrea, Ethiopia, Ghana, Kenya, Lesotho, Liberia, Malawi, Namibia, Rwanda, South Africa, South Sudan, Swaziland, Sierra Leone, Tanzania, Uganda, Zambia and Zimbabwe, the company announced.
According to Econet Media, the acquired rights will enable the technology company stream all sessions including practice, qualifying and every race of the all-electric racing series, which sparks back into life with the HKT Hong Kong ePrix on October 9.
In addition, the agreement gives Kwese Sports exclusive rights, including TV, for the 2017/18 season. Through the Kwese Sports live streaming service, viewers across sub-Saharan Africa will be able to access live Formula E racing action for the first time.
Ali Russell, Director of Media at Formula E, says “developing economies of sub-Saharan Africa means that this is a region of the world where there is a great potential for growth, and this means a huge potential for new Formula E fans. We believe that Kwese offers the perfect platform for raising awareness of Formula E and showcasing our fantastic product to an important new market.”
Joseph Hundah, Econet Media CEO says the “our partnership with Formula E aligns our core values of bringing our viewers premium sporting content and making a positive impact on the African continent. Formula E’s sustainability conscious all-electric racing format brings additional diversity to what is already a compelling Kwese Sports offering. We are thrilled to be the first to bring African viewers the latest from the Formula E circuit.”