Home Market Updates Ericsson to boost NBC Olympics’ HD broadcast of Rio 2016 Olympic Games.

Ericsson to boost NBC Olympics’ HD broadcast of Rio 2016 Olympic Games.

Ericsson to boost NBC Olympics’ HD broadcast of Rio 2016 Olympic Games.
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NBC Olympics, a division of NBC Sports Group has selected Swedish technology company, Ericsson to provide video contribution and distribution solutions of the upcoming Olympic Games  scheduled  for August 5-21  in  Brazil.

Under this partnership, Ericsson is expected to provide a range of its video processing solutions and advanced modular receivers, supporting NBC Olympics with the delivery of high quality, reliable HD broadcast to millions of viewers.

Expert Ericsson engineers will also be providing 24/7 event support onsite, as well as assisting with equipment and system set up, the Swedish technology company says.

Elisabetta Romano, VP and Head of TV and Media, Ericsson, says “the Olympic Games is watched and loved the world over, and we are proud to be part of the coverage NBC Olympics will be providing. Our deep heritage in delivering next generation solutions for content acquisition, exchange and distribution will ensure that US fans get to witness each thrilling sporting moment in the best possible quality.”

“Our ongoing work with NBC Olympics is great testament to our compression solutions and services, which deliver truly immersive and seamless experiences to consumers across all devices.” Romano adds.

In addition, David Mazza, Senior Vice President, Engineering, NBC Olympics, says: “We once again are entrusting all of our MPEG compression to the very flexible and reliable Ericsson product line. When we need to balance the trade-off between bandwidth vs. high picture quality, we know Ericsson is always going to give us the best picture for the available bits.”

According to Ericsson, its encoding solutions were most recently used by NBC Olympics for the 2014 Sochi Winter Games, and prior to this supported NBC Olympics production of the 2012 London Games, 2010 Vancouver Winter Games, the 2008 Beijing Games and the 2006 Winter Olympics from Turin, Italy.

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Donatus Anichukwueze Technology Journalist at Technology Times Media Phone No: 08074016066 e-mail: donatus.anichukwueze@technologytimes.ng

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