Mike Adenuga, the chairman and multibillionaire owner of Globacom has given a marching order to the top brass of the Second National Operator (SNO) to regain the position of number two by subscriber numbers lost to rival mobile telephony operator, Airtel Nigeria, owned by Bharti Airtel of India.
Adenuga’s marching orders which is spreading industry-wide may be spell a huge game changer for the second quarter of 2014 as the “Big Four” mobile phone companies by market might: MTN Nigeria, owned by South Africa’s MTN Group; Airtel Nigeria, owned by Bharti Airtel of India; Globacom, owned by Adenuga’s MA Group and Etisalat Nigeria, owned by Etisalat of UAE; slug out he most intense competition for Nigeria’s telecoms market stakes.[slideshow_deploy id=’16491′]
Adenuga’s charge to his top team members came in the wake of the official announcement of Airtel as the number two by subscribers in Nigeria, a development which has seen the man known with the Globacom inner circle as “Chairman” order his team to wage a major market onslaught again the rival Indian company owned by Indian conglomerate Bharti Airtel.
Technology Times source conversant with situation in the SNO confirmed that the team has been given a marching order to fight back and regain the number two position from Airtel “within a specified period of time.”
According to the company insider, the Globacom team has been ordered to fast-track ongoing network upgrade and optimisation to ensure the team pulls off its intended “market capture” over Airtel latest by mid-year.
Editor’s Note: Please check back soon for updates on this developing story