By Ibrahim Olukotun
Lagos. February 6, 2013: Exset, a UK based firm that provides digital broadcasting technology has announced the appointments of two principal officers to drive the digital broadcasting market in Nigeria and other emerging economies.
Most countries of the world including Nigeria are switching from analogue to digital broadcasting. 2015 is the deadline pegged for Nigeria to complete joining the digital broadcasting community.
To capture these markets, the firm had embarked on restructuring by hiring personnels with requisite know-how to drive the emerging markets.
Hema Suri, one of the duo personnels joining Exset has the brief of driving sales penetration in Arica and Commonwealth of Independent States (CIS) countries as the firm’s Director of Business Development for Strategic Markets. Until her new appointment, she was with BBC Worldwide Channels as Regional Manager for North India, including Pakistan and Nepal. Based in Dubai, Suri has a Masters in Mass Communication from the University of Leicester (UK) and a Specialisation in International Business from IMM Calcutta. She is based in Dubai.
Also, Rahul Agarwal joined Exset as a Product Manager for set-top boxes (STB), a device that turns the source signal into content in a form that can be displayed on the television screen. He is focusing on both Asian and African markets. He brings with him cognate work experiences with major broadcast giants including BSkyB and Channel 4 in the UK. He has headed major STB projects. He is set to deliver the best technical solution cost-effectively for emerging markets. Agarwal is based in the UK office.
Speaking on the new appointments, Alex Borland, CEO, Exset was confident about the company’s fortune swelling because of the pedigree and the experiences of the new team members in the company’s workforce.
“We are pleased to welcome both of these key talents to Exset as the company continues to expand its business in emerging markets. Their experience is invaluable, helping Exset’s customers to take advantage of digitisation and to be able to monetise pay-TV networks where previously impossible”, Borland says.
Also optimistic about the skills of the duo and the value they will add to the firm was Gary Ellis, Exset CTO, he said that they could not have joined the company at a better time than now adding that “The skill sets that these two possess will assist Exset in driving our cutting edge technologies into the pay-TV domain, allowing operators to secure and monetise their networks and also to make them future proof.”
Exset is a broadcast technology and solutions company founded in 2011. It is based in The Netherlands with offices in the UK, Estonia and India. Exset provides complete solutions to the television industry focusing on emerging markets where localisation, social and economic factors require a fresh approach to traditional technology supply. The firm works collaboratively to provide a unique service, understanding developing markets and working with TV operators in monetise platform deployments.