• Big Story
  • News
    • Tech News
    • Consumer Tech
    • Market Updates
    • Technology Insights
  • Interviews
  • Opinion
  • Digital Transformation Series
  • Special Reports
    • MWC Africa
    • Nigeria 5G Spectrum Auction
Sunday, December 10, 2023
No Result
View All Result
  • Login
Technology Times
Technology Times
No Result
View All Result
Facebook

Facebook buys Live Rail to improve video ADs

rasheedat hassanbyrasheedat hassan
04/07/2014
in Tech Market Updates
Reading Time: 1 min read
1 0
A A
0
Share on FacebookShare on TwitterShare on LinkedinShare on WhatsAppShare on Telegram

Facebook, the world’s largest social networking service has acquired Live Rail, a video advertising technology company that provides video ads on mobile and the web through real-time bidding and its proprietary market data.

Live Rail also helps marketers by providing them with access to premium video inventory and the information that they need in order to decide where to show their ads. What Live Rail ultimately offers is a complete advertising solution for video publishers.

According to facebook, the acquisitions of such a huge ad company will serves has an opportunity to make video ads better and more relevant for the hundreds of millions of people who watch digital video every month.

Under the plan, more relevant ads will be more interesting and engaging to people watching online video, and more effective for marketers too, the search engine said. Publishers will benefit as well because more relevant ads will help them make the most out of every opportunity they have to show an ad.

Related Articles

aqil-heads-banktech-mtn-fintech-unit-momo

Aqil takes charge of BankTech in MTN Fintech unit, Momo

06/06/2023
jonathan-duncan-named-vertiv-director

Data centre expert named Vertiv Africa Director

30/05/2023
kora-dollar-service-game-changer-africa

Kora’s new dollar service is ‘game changer for African businesses’

23/04/2023
konga-wakanow-drive-nigerias-ecommerce-to-13-1b

Konga, Wakanow, others to drive Nigeria’s e-commerce stakes to $13.1b

21/04/2023
autochek-brings-robert-granados-on-board

Autochek brings Robert Granados on board

21/04/2023
A new HP survey has revealed an uptick in QR code phishing campaigns that trick users into scanning QR codes from their PCs using their mobile devices. 

QR Code: HP spots rising wave of attack by hackers

30/03/2023

Mark Trefgarne, CEO and co-Founder of Live Rail said that “we realized that by joining forces we’d be able to draw upon our respective strengths to move even faster towards our shared vision of creating the advertising platform of the future.”

According to Brian Boland, VP of Ads Product Marketing at Facebook, “we believe that Live Rail, Facebook and the premium publishers it serves have an opportunity to make video ads better and more relevant for the hundreds of millions of people who watch digital video every month”

Tags: nigeria technology newstech newsvideo
Share19Tweet12Share3SendShare
ADVERTISEMENT
rasheedat hassan

rasheedat hassan

cool

Related Articles

Technology Insights

ChatGPT: Will AI chatbots help fight cyberscam?

05/06/2023
chatgpt-will-ai-chatbots-fight-cyberscam

Kaspersky experts have conducted research studying ChatGPT phishing links detection...

Read more
byTechnology Times Staff
0 Comments
Tech Market Updates

World’s digital remittance heads for $339.8b by 2030

03/03/2023
digital-remittance-market-heads-for-$339b-2030

The global digital remittance market is expected to reach $339.8...

Read more
byTechnology Times Staff
0 Comments
Tech News

Akinwale Goodluck of AfricaNenda on how eNaira, African instant payments can scale

19/02/2023
akinwale-goodluck-africanenda-enaira-instant-payments

Mr Akinwale Goodluck, Deputy CEO of AfricaNenda says that Nigeria’s...

Read more
byTechnology Times Staff
0 Comments
Technology Times Big Story

Naira Scarcity: Starlink to lift digital financial inclusion in Nigeria, NCC says

16/02/2023
naira-scarcity-starlink-lifts-digital-financial-inlcusion-nigeria

Starlink, the satellite-based internet service provider, which is operated by...

Read more
byTechnology Times Staff
0 Comments
Market Updates

Tecno Wallet: Tecno Phone Users Get ‘First Taste’ of Payment Service in Nigeria

10/06/2022

Chinese phone maker, Tecno says the first phase of its...

Read more
byTechnology Times Staff
0 Comments
Market Updates

Akanimoh Ojo Named Leatherback Country Manager for Nigeria

27/04/2022

Leatherback has announced the appointment of Akanimoh Ojo as Country...

Read more
byTechnology Times Staff
0 Comments

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

one × 2 =

Glo Glo Glo
ADVERTISEMENT
CrownCrystal Technologies CrownCrystal Technologies CrownCrystal Technologies
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT

LATEST ARTICLES

cop28-president-tinubu-and-uae-president-meet

President Tinubu meets with UAE President at COP28

04/12/2023
kaspersky-expect-rise-in-threat-in-2024

Kaspersky: Expect rise of AI-powered impersonation, mobile exploits in 2024

28/11/2023
boardroom-battle-erupts-at-9mobile

Exclusive: Boardroom battle erupts at 9mobile, threatens spectrum trade deal with MTN

24/11/2023
nigeria-telecoms-to-stop-mtn-buying-9mobile

Telecoms group wants Nigeria to stop MTN from acquiring 9mobile

22/11/2023
dr-aminu-maida-ncc-reads-riot-act-to-niherian-telcos

Dr Aminu Maida: Telecoms service quality is non-negotiable, Nigeria’s new telecoms regulatory chief reads riot act to telcos

20/11/2023
ADVERTISEMENT
ADVERTISEMENT

Popular News

  • boardroom-battle-erupts-at-9mobile

    Exclusive: Boardroom battle erupts at 9mobile, threatens spectrum trade deal with MTN

    3277 shares
    Share 1311 Tweet 819
  • Telecoms group wants Nigeria to stop MTN from acquiring 9mobile

    2485 shares
    Share 994 Tweet 621
  • MTN Nigeria opens talks to buy stakes in 9mobile

    1957 shares
    Share 782 Tweet 489
  • Dr Aminu Maida: Telecoms service quality is non-negotiable, Nigeria’s new telecoms regulatory chief reads riot act to telcos

    362 shares
    Share 144 Tweet 90
  • FG ‘weighs’ MTN plans to acquire 9mobile spectrum

    341 shares
    Share 136 Tweet 85

Recommended

  • Tech News
kaspersky-expect-rise-in-threat-in-2024

Kaspersky: Expect rise of AI-powered impersonation, mobile exploits in 2024

28/11/2023
boardroom-battle-erupts-at-9mobile

Exclusive: Boardroom battle erupts at 9mobile, threatens spectrum trade deal with MTN

24/11/2023
nigeria-telecoms-to-stop-mtn-buying-9mobile

Telecoms group wants Nigeria to stop MTN from acquiring 9mobile

22/11/2023
dr-aminu-maida-ncc-reads-riot-act-to-niherian-telcos

Dr Aminu Maida: Telecoms service quality is non-negotiable, Nigeria’s new telecoms regulatory chief reads riot act to telcos

20/11/2023
globacom-tinubu-renews-adenuga-licence

Globacom: Tinubu renews Adenuga’s telecoms licence

16/11/2023
fg-weighs-mtn-plan-to-buy-9mobile-spectrum

FG ‘weighs’ MTN plans to acquire 9mobile spectrum

16/11/2023
Load More
ADVERTISEMENT
ADVERTISEMENT
Facebook Twitter Youtube LinkedIn RSS

ABOUT TECHNOLOGY TIMES

technology-times-logo

Nigeria Technology Media Group

Founded in 2004, Technology Times’ trusted technology news, market intelligence, views and business services reach readers and partners across Nigeria, Africa and beyond.

Advertising

Sign up for TT eNews

Get in touch here

CONTACT US

Phone: +234 (0) 1 454 1818
WhatsApp: +234 (0) 815 700 0100
Email: info@technologytimes.ng
Web: www.technologytimes.ng

LEGAL & COMPLIANCE

technology-times-logoHome

TT Privacy Policy

TT Terms & Conditions

TT Website Disclaimer

TT Guest Post Guidelines

TT Sitemap

MOST READ ARTICLES

  • Professor Umar Danbatta, Executive Vice Chairman/Chief Executive, Nigerian Communications Commission (NCC), says that operators will be barred from bundling data on Closed User Group (CUG) services starting from November 1, 2023 under a slew of new rules introduced by the telecoms regulator.

    CUG: NCC caps call rate at ₦50, bans data bundling

    4955 shares
    Share 1982 Tweet 1239
  • Exclusive: Boardroom battle erupts at 9mobile, threatens spectrum trade deal with MTN

    3277 shares
    Share 1311 Tweet 819
  • Telecoms group wants Nigeria to stop MTN from acquiring 9mobile

    2485 shares
    Share 994 Tweet 621
  • MTN Nigeria opens talks to buy stakes in 9mobile

    1957 shares
    Share 782 Tweet 489
  • Globacom was ‘barred from 5G auctions over debt owed NCC’ 

    1441 shares
    Share 576 Tweet 360

©2004-2023 Technology Times, owned and operated by Digital Transformation Media Limited (DTML), Nigeria or its affiliates. All rights reserved.

No Result
View All Result
  • Big Story
  • News
    • Tech News
    • Consumer Tech
    • Market Updates
    • Technology Insights
  • Interviews
  • Opinion
  • Digital Transformation Series
  • Special Reports
    • MWC Africa
    • Nigeria 5G Spectrum Auction

©2004-2023 Technology Times, owned and operated by Digital Transformation Media Limited (DTML), Nigeria or its affiliates. All rights reserved.

Welcome Back!

OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Policy Page.