Facebook News Feed fix “to reduce clickbait stories”

Facebook News Feed fix “to reduce clickbait stories”

Facebook News Feed fix “to reduce clickbait stories”

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Facebook says that its changing algorithm will ensure that fewer clickbait stories make it to the News Feed.

“One of our News Feed values is to have authentic communication on our platform. People have told us they like seeing authentic stories the most,” the company said in a blog post.

“To address this feedback from our community, we’re making an update to News Feed ranking to further reduce clickbait headlines in the coming weeks.”

A user pictured on Facebook on his Laptop
A user pictured on Facebook on a laptop

[quote font=”georgia” font_size=”22″ font_style=”italic” align=”left” arrow=”yes”]Facebook has identified thousands of phrases commonly used in clickbait headlines and categorised clickbait headlines into two types: headlines that withhold information required to understand the context of the article and those that exaggerate the article thereby misleading the reader.[/quote]Facebook has identified thousands of phrases commonly used in clickbait headlines and categorised clickbait headlines into two types: headlines that withhold information required to understand the context of the article and those that exaggerate the article thereby misleading the reader.

Clickbait are headlines that intentionally leave out crucial information, or mislead people, forcing people to click to find out the answer.

According to Facebook, “one of our News Feed values is to have authentic communication on our platform. People have told us they like seeing authentic stories the most.

“That’s why we work hard to understand what type of stories and posts people consider genuine, so we can show more of them in News Feed. We also work to understand what kinds of stories people find misleading and spammy to help make sure people see those less,” the company says.

Having been inundated with clickbait complaints, FaceBook is now working on an update that will make people see less of that.

Facebook
Planet Facebook

The company says it is focusing more effort on this, and is updating News Feed by using a system that identifies phrases that are commonly used in clickbait headlines.

“First, we categorized tens of thousands of headlines as clickbait by considering two key points: (1) if the headline withholds information required to understand what the content of the article is; and (2) if the headline exaggerates the article to create misleading expectations for the reader,” the social media giant explains.

Facebook also says that they have built a system that looks at the set of clickbait headlines to determine what phrases are commonly used in clickbait headlines that are not used in other headlines.

“Our system identifies posts that are clickbait and which web domains and Pages these posts come from. Links posted from or shared from Pages or domains that consistently post clickbait headlines will appear lower in News Feed.”

According to FaceBook, most Pages won’t see any significant changes to their distribution in News Feed as a result of this change. However, websites and Pages who rely on clickbait-style headlines should expect their distribution to decrease.

The company in addition warns that, “Pages should avoid headlines that withhold information required to understand what the content of the article is and headlines that exaggerate the article to create misleading expectations.”

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Donatus Anichukwueze Technology Journalist at Technology Times Media Phone No: 08074016066 e-mail: donatus.anichukwueze@technologytimes.ng

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