No fewer than 16 million Nigerians visit Facebook on a monthly basis with 7.2 million daily visit, the social media company has announced amid its twelfth anniversary.
With seven million visits coming via mobiles, Facebook says that its global community has doubled in as subscriber base in Nigeria continues to grow in an exponential rate.
“For us, Friends Day in Nigeria was about hearing the stories of our community using Facebook our platform to grow and connect with others. We have made amazing progress over the past year”, Nicola Mendelsohn, Facebook Vice President, Europe, the Middle East and Africa said in a statement to mark Facebook’s 12th anniversary.
”We’re only 1% done in Nigeria and inspired to do even more in this fast-moving, mobile first country”, the Facebook exec says.
Nunu Ntshingila, Head of Africa for Facebook, says “this is the year we deepen our partnerships with Nigerian businesses. We’re committed to Nigeria, and during this visit we shared insights with our business and agency partners on how to deliver personalized marketing, at scale, where people are on their mobile phone.
”We want to make sure Nigeria – its people, its agencies and its businesses realize the opportunity that technology and mobile bring.”
“We know the mobile platform people use the most in Nigeria is Facebook and up to 77% of Nigerians on Facebook use their mobile device to discover new products and services. Nigerians are sophisticated mobile users and this sophistication is increasing fast – people are ahead of businesses, and we’re here to help businesses create mobile-first solutions to grow their business.”
Facebook also hosted a dinner for women leaders in Nigeria where Mendelsohn and Ntshingila spoke about entrepreneurism and technology can drive economies and create jobs.