Facebook users will begin to see video advertisements as the social media network unveils vIdeo ads on their news feeds.
The 15-second video ads will play automatically with sound muted and will become available to a limited number of marketers over the next few months, Facebook said on its official blog .
“We’ll roll out Premium Video Ads slowly and monitor how people interact with them. This limited introduction allows us to concentrate our efforts on a smaller number of advertisers with high-quality campaigns to create the best possible experience on Facebook, “Facebook says.
There’s an option to disable video streaming when you’re on a 3G or 4G connection, to ensure that the adverts don’t eat into your data allowance, the company says.
The price that marketers pay to run a video ad on Facebook will be determined by the size of the audience as measured by measurement firm Nielsen, Facebook says adding that marketers will be able to choose specific times of day for their spots and will be able to target ads according to age and gender.