Foreign firms doing business in Nigeria should adopt the .NG domain name of the country to give credence to their online presence among the local internet community, Marcaria.com, a domain name business firm, says.
Nigeria’s .NG ccTLD (country code top-level domain), the country-specific suffix that uniquely identifies the country on the internet, is managed by the Nigerian Internet Registration Association of Nigeria (NiRA), a multi-stakeholder group of industry groups, organisations, and government led by Mr. Muhammed Rudman.
For foreign firms investing in Nigeria, Marcaria.com, the US-based firm that specialises in global registration and protection of trademarks and domain names, advises that they embrace the country’s local domain name by first signing up to site their online presence on the .NG.
Business Benefits of .NG Domain Name on The Internet
Marcaria.com, one of the 72 accredited registrars of NiRA that trades in the Nigerian domain name, says that foreign firms doing business in the country should not miss out on the benefits of the country-specific .NG internet name.
“Before you invest in Nigeria,” the firm tells foreign firms investing in Nigeria, “it is advisable to register your own .NG domain first. Having a country-specific domain suffix can benefit your business.”
Firms wanting to do business in Nigeria can leverage the country’s internet real estate to confer legitimacy to their brands, brand affiliation with targeted customers demographics in the country, and search engine optimisation (SEO), the technical side of getting their businesses found on the internet, among other benefits, the NiRA-Accredited Registrar and Official Domain Registrar in over 60 country extensions including the .NG says.
Marcaria.com advises foreign firms doing business in the country that “the .NG domain can highlight the affiliation of your company with Nigeria.”
Adopting the Nigerian domain name “adds a legitimate and professional reputation to your website, which is essential in attracting customers and making them believe in the credibility of your business,” says the domain name firm, which sees Nigeria as a prime investment destination.
Nigeria, the US firm tells foreign investors, “is a profitable choice for placing investments because of its streamlined administrative procedures and a free-market economy. Nigeria is also home to 155 million consumers where 75% of the population is below age 30.”
By exploring stakes in the Nigerian economy, foreign firms “get access to customers that are looking for new and better options”, Marcaria.com says.
Another reason, the firm says, is that the “.NG domain can highlight the commitment and dedication of your company to serve local customers. It captures their trust and convinces them to patronise your business. If you want to be competitive in Nigeria’s digital market, adopt .NG website for your online presence.”
For firms launching their campaigns, the .NG domain can boost their efforts to promote their products and brand. “Using a country-specified domain suffix,” Marcaria.com says, “is a simple way to create a quick recall to your brand name. It also makes your products memorable and recognizable. This is crucial in online marketing so more customers will find your business.”
For firms, the .NG can also help them emphasise and define their target audience. “If you are particularly targeting Nigerians as your primary customers, using Nigeria’s ccTLD is the best choice. Using this domain suffix makes it clear that your audience is located from this country”, the domain name firm says on its website.
On the technical side of being found online, Marcaria.com says the “.NG domain can boost your SEO strategies, particularly for local optimization methods. Google loves niche-specific websites. In the same, Google also loves country-specific websites. These are important factors in driving quality traffic to your site.”
NiRA says it has adopted the 3R model (Registry/Registrar/Registrant) of operation in the registration of domain names in the .NG ccTLD.
“The implication of this is that NIRA does not handle the registration of domain names directly. Registrations can only be done through NIRA-certified Registrars”, the body says, underscoring that NIRA-certified Registrars “facilitate the registration, transfer, renewal, and modification of registration data for customers that have, or are applying for .NG domain names.”