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‘Forget the hashtag!’, new entrant social network says

Kayode OladeindebyKayode Oladeinde
31/03/2014
in Market Updates, Consumer Technology, News
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A US-based technology startup has launched a new social network app, called SocialCoaster which its creators reckon will open a new vista for connecting people.[blockquote right=”pull-right”]“Our unique algorithms make the app really special. When a user loads SocialCoaster they will automatically be served with a collection of interesting photos from spots nearby. We are able to utilize the users’ latitude and longitude to provide them with a real-time snapshot of what is happening around them. From our tests, this has proven to be a very exciting feature.”[/blockquote]

SocialCoaster was founded by a 25-year-old entrepreneur, Jonathan Burdon, who says the app is expected to provide the world with a new and exciting way to share experiences through photos.

Jonathan Burdon, founder and CEO of SocialCoaster says “We have a lot of great social networks in the world that allow you to view your friends’ photos; however, I wanted to create an easy and organized way to share memories with the entire world. I think the inventor of hashtags had this goal in mind as well, unfortunately, the concept has its fundamental flaws which causes it to be overused and often in the wrong context. Our team at SocialCoaster has solved this problem!”

SocialCoaster has received over $250,000 in seed funding from its Founder & CEO as well as two other individuals who bring a high level of expertise to the team’s Board of Directors. The other two individuals are James Grierson, Vice President of Business Development for Bluehost, a subsidiary of Endurance International Group and Robert Frazer, a successful attorney and investor out of Kentucky.

James Grierson, SocialCoaster Investor says “When Jonathan Burdon, CEO of SocialCoaster, first spoke to me about the idea of creating a collaboration and location services app, I knew he was on to something special. SocialCoaster facilitates event management, photo-sharing and check-in features like no other mobile application I have seen. I have worked directly with Jonathan before and would describe him as a visionary leader with the rare ability to see several steps ahead. This talent has helped him find success over and over again in the technology space.”

According to SocialCoaster, the app works by using mobile devices’ location services to provide users with a tailored view of what is happening around them. Members who have downloaded the free app are encouraged to create pages and events on SocialCoaster.

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At any given point, a user may check-in to any spot or event and instantly take and share as many pictures as they would like. The photos are combined in an organized fashion with everyone else who has ever checked-in to the same spot. The result is a large collection of photos from thousands of individuals across the world, all of which are able to share their own unique viewpoint.

Stephen Hagans, one of the app’s developers, describes SocialCoaster as a universal tool to share experiences. “Our unique algorithms make the app really special. When a user loads SocialCoaster they will automatically be served with a collection of interesting photos from spots nearby. We are able to utilise the users’ latitude and longitude to provide them with a real-time snapshot of what is happening around them. From our tests, this has proven to be a very exciting feature.”

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Kayode Oladeinde

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