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Globacom: How we beat Airtel in Nigerian telecoms market

Globacom: How we beat Airtel in Nigerian telecoms market
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Globacom Nigeria says the number two position by subscriber numbers which it reclaimed recently after briefly conceding it to Airtel Nigeria a few months ago, “was driven by the massive network upgrade it recently embarked upon and its bouquet of new service offerings.”

Technology Times reported on Saturday that Globacom has become the second biggest mobile phone company in Nigeria, winning a market share battle that has pitted the Nigerian Second National Operator against Airtel Nigeria, which has again lost the spot, latest official telecoms market information by government has shown.

The mid-year telecoms market position shows that active lines on Glo Mobile, the mobile business unit of the SNO, is now 27,327,646 while Airtel Nigeria has 25,302,160 giving them 21% and 20% market shares respectively, according to telecoms market information just released by the Nigerian Communications Commission (NCC).

The latest market figures that shows MTN Nigeria in unchallenged lead with 56,516,759 active lines and control of 44% of its market segment within the same period. Etisalat Nigeria, the market’s last entrant, continues to record an impressive performance with 19,390,285 active lines and 15% share of its market segment, according to the figure.

Meanwhile, in a statement after the announcement of the new telecoms market numbers, Glo said that the network expansion involved swapping of old base stations with new ones and modernization of existing infrastructure into a state-of-the-art network software and hardware.

“It also involves achieving 90 percent 3G coverage, the first in the industry, making it possible for Glo data subscribers across the country to experience significant service enhancement”, according to the SNO.

According to the telecoms company, “in addition to pioneering latest technology in the industry, Glo has introduced unique products and affordable tariff packages including Infinitiser, Glo Gista, Infinito, Profit Max, Bumper and G-Bam.”

The company recently continued this tradition with the launch of new products such as Glo Jollof, Glo Ringa, Glo IDD Packs, 3-in-1 Recharge, Borrow me credit, Data Gifting, Data Sharing, Glo Lifestyle portal, Glo Entertainment portal and Glo Family and Friends finder.

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Kayode Oladeinde Technology Journalist at Technology Times. Mobile: +234 (0) 7031526929

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