Ebola, the dreaded virus disease that has claimed thousands of lives across Africa naturally succeeded in also gripping the attention of Nigerians in 2014, topping the scale at the most searched item on Google by the local Internet community, the search engine has announced in a new trend report.
[su_quote]Expectedly, the dreaded Ebola disease, which is reported to have resulted in the death of over 7,000 people, was the highest trending search term in Nigeria, followed by the 2014 Fifa World Cup and the seven-month long ASUP strike. Other terms on the list are the iPhone 6, renowned preacher Myles Munroe and Dora Akunyili, the former Director General of NAFDAC, who passed away during the year.[/su_quote]
During 2014, Google trending query by Nigerians showed a good mix of local and international issues that gripped the attention of the growing local Internet community linked up with the rest of the connected humanity.
Apart from the West African Ebola crisis, which managed to make its dreaded foray into Nigeria within the year, the local search trend also showed that a mix of interest in deaths, technology trenders, soccer, and other local issues affecting a relatively big demographics like students.
Google’s annual 14th Annual Year in Search is a look at 2014 through the collective eyes of the world on the web, offering a unique perspective on the year’s major events and hottest trends based on searches conducted in Nigeria, according to the announcement by the search giant.
The “Year-In-Search” lists are Google’s annual look at the billions of searches performed throughout the year. Year-In-Search uses data from multiple sources while filtering out spam and repeat queries, to build more than 1,000 fascinating top-ten lists across pop culture, sports, music, politics, news, and more.
As usual, we reflect on the people, places, moments and topics that sent Nigerians searching for answers during the course of the year. Like previous years ,this year’s list highlights some interesting, surprising and correlated trends. For example, in the wake of the kidnap of the 276 female students in the town of Chibok, “Bring back our Girls” became a top search query globally, and in Nigeria, the question “what is mutiny” spiked following the announcement of the sentencing of the 12 Nigerian soldiers in September.
Expectedly, the dreaded Ebola disease, which is reported to have resulted in the death of over 7,000 people, was the highest trending search term in Nigeria, followed by the 2014 Fifa World Cup and the seven-month long ASUP strike. Other terms on the list are the iPhone 6, renowned preacher Myles Munroe and Dora Akunyili, the former Director General of NAFDAC, who passed away during the year.
Entertainment and showbiz remains a big interest thanks in no small part to vibrant local music and the vibrant Nollywood industries. Topping the list of most searched Nigerian musician is the self-styled ‘Omo Baba Olowo’, Davido, who also had the most watched music video on YouTube. Coming second and third on that list are Igbo rap sensation Phyno and top lady of Mavin Tiwa Savage.
In the realm of Nollywood celebs, Mercy Johnson-Okojie retained her position as most searched Nollywood personality, while the late award winning filmmaker Amaka Igwe turned out to be the top trending Nollywood personality. Outside of Nollywood, Nigerians were also searching for foreign movies. Topping that list is the fantasy action movie Frankenstein starring Aaron Eckhart.
In the sports category, Arsenal, Chelsea, Liverpool, Manchester United and Barcelona take up the top half of the top 10 most searched football clubs, while Stephen Keshi, Ikechukwu Uche and Ejike Uzoenyi topped the list of most searched Nigerian sports personalities of 2014. In a World Cup year,Nigeria’s Super Eagles, the Black Stars of Ghana and host Brazil’s Samba Boys are the most searched of the teams that participated.
Other Nigeria-specific lists include Top 10 most searched cars, Top 10 most searched Mobile Gadgets and Phones, most searched Clothing Brands, most searched Cars, most searched Recipes and most searched “Who is…” and “What is…” questions.
Globally, the #1 trending search is that of late Comedian and Hollywood Icon, Robin Williams, followed by the FIFA World Cup and Ebola.