Guarantee Trust Bank (GTBank) says its newly-launched virtual arts gallery, ART635, was created to reignite interest in African arts.
The Nigerian bank says the virtual gallery will also drive the growth and development of the local art industry.
According to GTBank, Art635 is a foremost online repository of African artworks and is set to serve as a leading platform for the promotion of indigenous artists across the African continent.
”At the moment, most budding indigenous artists in Nigeria and across Africa have little or nowhere to showcase their works and make a substantial living from their works.
But the Gallery will significantly expand the exposure of these artists, provide an enabling platform for the marketing of their works and serve as a much needed motivation for the further development of their artistic skills and talents”, GTBank says.
With ART635, GTBank aims to further its support for African arts by helping African artworks become not just more seen and appreciated, but also to turn them into a much more profitable and commercially viable venture for indigenous artists who currently earn very little from their works.
Commenting on the launch of ART635, Mr Segun Agbaje, the Managing Director of Guaranty Trust Bank plc, says, that the bank sees “art as an avenue for unlocking people’s creative potential and by creating ART635 we aim to expand the opportunities for art education as well as broaden the reach and viewership of the works of indigenous artists.”
According to him, “although African art goes back several centuries, the art industry in the continent is still young and largely untapped and we hope that with ART635 we can drive its evolution into a lucrative and vibrant economic sector.”