IDC: Falling prices to fuel smartphone market growth
The steadily falling average selling prices (ASPs) of smartphones will fuel steady growth of worldwide smartphone market through the end of the year 2015, according to a new mobile phone forecast from the International Data Corporation (IDC).
The IDC Worldwide Quarterly Mobile Phone Tracker is coming amidst a forecast of smartphone market growth slowdown for the rest of the year.
According to the Forecast, smartphone shipments are expected to grow 10.4 percent in 2015 to 1.44 billion units. This is lower than IDC’s previous smartphone forecast of 11.3 percent year -over -year growth in 2015.
[blockquote right=”pull-right” cite=”IDC”]“India has captured a lot of the attention that China previously received and it’s now the market with the most potential upside. The interesting thing to watch will be the possibility of manufacturing moving from China and Vietnam over to India. We’ve begun to see this move as a means to cut costs and capitalize on financial benefits associated with localized India manufacturing. It is the local vendors like Micromax, Lava, and Intex that will feel the most pressure from international competition within its market.”[/blockquote]