IDC: Nigeria leads Africa’s smartphone market

Nigeria was in the lead of Africa’s smartphone market in the first quarter of 2015, latest figures released by global technology consulting firm, International Data Corporation (IDC) has revealed.

Nigeria contributed significantly to the overall growth seen in Africa, with the country experiencing year-on- year growth of 135 percent, according to IDC.

Nigeria also accounted for 14 percent of all smartphone shipments across the continent during the first quarter of the year.

[blockquote right=”pull-right” cite=”IDC”]“Samsung, Tecno and Apple were the leading smartphone vendors in Africa during the quarter, with Huawei being ousted from the top three.” [/blockquote]

South Africa comes next, experiencing year-on- year growth of 56%, accounting for 12 percent of all smartphone shipments across the continent during the quarter.

Samsung, Tecno and Apple were the leading smartphone vendors in Africa during the quarter, with Huawei being ousted from the top three.

The three leading vendors accounted for a combined 55% share of Africa’s smartphone shipments in Q1 2015, according to IDC’s ‘Q 1 2015 Mobile Phone Tracker.’