Chinese and Indian manufacturers who are shipping low-cost devices into Nigeria have become key drivers of rising smartphone adoption in Nigeria, according to a new report by IDC.
According to the latest insights from the International Data Corporation (IDC), a global advisory and consulting services firm, the increasing smartphone adoption in Nigeria is occasioned by the availability of low-cost smartphones from various Chinese and Indian smartphone manufacturers and cheaper data plan services offered by telecoms operators in the country.
“This massive and widespread growth is primarily due to the availability of extremely low-cost smartphones from various Chinese and Indian vendors, while vendors like Samsung, Huawei, and Lenovo have also launched models in the low to midrange price bands,” says Popal. “Another factor driving smartphone growth is telecom operators in the region offering better data plans and subsidised phones.”
The Q2 2014 IDC Handsets Quarterly Tracker reveals that despite the low smartphone penetration level in Nigeria, the country’s smartphone share in the overall Middle East and Africa (MEA) handset market has doubled since this time last year and continues to grow at a rapid pace.