The worldwide tablet market declined again in the fourth quarter of 2015 with 65.9 million units shipped, down -13.7% year over year, International Data Corporation (IDC) figures have shown.
Preliminary data from the IDC Worldwide Quarterly Tablet Tracker has reveals that total shipments for 2015 were 206.8 million, down -10.1% from 230.1 million in the prior year.
On the contrary, shipments for detachable tablets reached an all – time high of 8.1 million devices. The transition towards detachable devices appears to be in full swing as pure slate tablets experienced their greatest annual decline to date of -21.1%. On the other hand, detachable tablets more than doubled their shipments since the fourth quarter of 2015.[quote font=”georgia” font_size=”22″ font_style=”italic” align=”right” arrow=”yes”]”Despite lukewarm reviews, the iPad Pro was the clear winner this season as it was the top selling detachable, surpassing notable entries from Microsoft and other PC vendors. It’s also important to note that the transition towards detachable tablets has presented positive opportunities for both Apple and Microsoft. However, Google’s recent foray into this space has been rather lacklustre as the Android platform will require a lot more refinement to achieve any measurable success.” [/quote]
“This quarter was unique as we had new detachables in the market from all three of the major platform players,” Jitesh Ubrani, Senior Research Analyst with IDC’s Worldwide Quarterly Mobile Device Trackers says.
“Despite lukewarm reviews, the iPad Pro was the clear winner this season as it was the top selling detachable, surpassing notable entries from Microsoft and other PC vendors. It’s also important to note that the transition towards detachable tablets has presented positive opportunities for both Apple and Microsoft. However, Google’s recent foray into this space has been rather lacklustre as the Android platform will require a lot more refinement to achieve any measurable success.”
According to IDC, Apple’s reign as market leader continued in the quarter though the company faced a -24.8% year-over-year decline. Samsung managed to keep its second position in the market though it did decline by -18.1% compared to last year.
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