African Cable Television (ACTV), which launched into the Nigerian pay-TV market few months ago has unbundled its unique decoders at the Computer Village Expo, the annual technology expo underway in Ikeja Lagos.
It is interesting to note that despite increased pay–TV subscriptions in Nigeria, the sector is still expanding in the face of complaints by subscribers.
New pay–TV companies continue to enter the market, with the latest being an indigenous Direct To Home, DTH cable television service provider, ACTV.
ACTV is concerned about the high prices that Nigerians currently pay to watch cable TV services and its already offering content in four bouquets at affordable prices, according to the company.
[blockquote right=”pull-right”]According to the ACTV Executive, despite the promo price for the decoder, “it is comparable with what you get for N65,000 from the market top players right now. But we are saying that you can get these things, you will access them at a very affordable cost. So affordability is what drives us. But beyond that, we want Nigerians to know that the whole façade of pay-TV as it were before.”[/blockquote]
ACTV say it is primed to give Nigerians the opportunity to choose their television experience with its unique offerings. Their advanced HD decoder that easily fits into one’s pocket and highly portable is one of the decoder features many customers have been looking out for.
Mr. Abimbola Onagbade, ACTV Brand & Marketing Communications Manager told Technology Times on the sideline of the Computer Village Expo 2015 (CVE ’15) that, “ACTV is in Nigeria to reposition the way we see TV in terms of technology and in terms of costing.”
According to the ACTV exec, “look at our decoder that we bring to the table. it is a potpourri of innovation and technology . The capability in that decoder will blow your mind. The basic thing in it is that it’s a PVR decoder which means you can pause, rewind, fast-forward and you can record live TV in case you are not ready to watch it at the moment. Then, you go back later to watch it.”
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The pocket-sized decoder also comes with USB port that allows users to copy music and movies from their laptops and PC to the decoder.
Another key feature of the decoder is the external Infrared port and HDMI port that transmits crystal-clear digital video, multi-channel surround audio and advanced control data.
“At ACTV, innovation is at the forefront of everything that is done. One of the key objectives is to harness advanced digital TV technologies including content production, security and delivery to seamlessly bring all customers great TV entertainment to provide all our customers great features and functionalities integrating High Defintion TV, HDTV, PVR functionality, pause TV, picture browsing and great sound quality in a smart and compact state-of-the art-set-top box design” Onagbade told Technology Times.
According to ACTV’s Onagbade, “if I am allowed to say the kind of money people pay and the value prepositions that comes with it, our package is N9,900. Now that we are selling for Christmas season we sell at the rate of N 6,600”
According to the ACTV Executive, despite the promo price for the decoder, “it is comparable with what you get for N65,000 from the market top players right now. But we are saying that you can get these things, you will access them at a very affordable cost. So affordability is what drives us. But beyond that, we want Nigerians to know that the whole façade of pay-TV as it were before.”
ACTV offers four bouquets with over 56 local and international channels. The services comes in four categories of pay-as-you-go in different monthly subscription packages : ACTV Prime which goes for 2,000 naira with about 25 channels; ACTV Family which goes for 2,500 naira with about 30 channels; ACTV Max which goes for 3,300 naira with about 45 channels and the ACTV Premium which goes for 5,000 naira with about 56 channels.
“Irrespective of the subscription you pay for you are sure to have access to at least a channel that would show the kind of programme you like”, Onagbade adds.