African Cable Television (ACTV), which launched into the Nigerian pay-TV market few months ago has unbundled its unique decoders at the Computer Village Expo, the annual technology expo underway in Ikeja Lagos.
It is interesting to note that despite increased pay–TV subscriptions in Nigeria, the sector is still expanding in the face of complaints by subscribers.
New pay–TV companies continue to enter the market, with the latest being an indigenous Direct To Home, DTH cable television service provider, ACTV.
ACTV is concerned about the high prices that Nigerians currently pay to watch cable TV services and its already offering content in four bouquets at affordable prices, according to the company.
[blockquote right=”pull-right”]According to the ACTV Executive, despite the promo price for the decoder, “it is comparable with what you get for N65,000 from the market top players right now. But we are saying that you can get these things, you will access them at a very affordable cost. So affordability is what drives us. But beyond that, we want Nigerians to know that the whole façade of pay-TV as it were before.”[/blockquote]