Instagram has added a new function to allows users switch between different accounts directly on iOS and Android apps of the photo and video sharing network.

This multiple account switching function means that users can now have the opportunity to navigate easily from one account to another without needing to sign in and out to access each account.

Instagram say this feature will start functioning this week and is accessible on the application setting.

” Go to your profile settings to add an additional account. From there, tap your username at the top of your profile to switch between accounts. Once you have multiple accounts added, you’ll see your profile photo appear in places throughout the app so you can always tell which one you’re using at the moment’’, Instagram says.

Multi-account switching is available in version 7.15 of the Instagram application for iOS and Android, available to download free from the App Store and Google Play.

For users with several purposes for an Instagram account, as many as five different accounts could be created with multi-account switching.

Instagram which late last year announced reaching the milestone of 400 million users is proving to be one of the most used social media network around the globe today.