The Jumia Black Friday underway is expected to hit 10 million listings from 12,000 SMEs trading on the e-commerce website, according to the company.
Jumia Black Friday that enables online buyers on the e-commerce website take advantage of cost-saving offers runs November 8-29, Ayobami Martins, Head of Growth at Jumia said in a statement made available to Technology Times.
Jumia says that this year’s projected participation base of 12,000 sellers marks an increase over 10,000 sellers recorded last year.
“Sales campaign like Black Friday provides us with a unique opportunity to increase our product assortment by increasing the number of sellers and products on the platform. Last year, over 10,000 sellers participated in the campaign. This year, we have over 12,000 sellers who will list over 10 million products. It’s majorly an avenue for our sellers to grow, increase their revenue and finish the year with a big bang”, Martins says.
Jumia says that this year’s projected participation base of 12,000 sellers marks an increase over 10,000 sellers recorded last year.
Jumia Black Friday is in partnership with top brands including Nexus, UKA, HP, Microsoft, Samsung, and Binatone, the e-commerce company says.
According to Martins, “there are several facets to our Black Friday campaigns. First, it’s a sales event where consumers take advantage of the biggest cost saving offers through our various deals, huge discounts and flash sales. Second, it’s an opportunity to expand the revenue of our sellers, the entrepreneurs selling on our marketplace. Third, it’s an avenue for conversion of bricks & mortar shoppers to online shoppers, for them to experience the ease and time saving benefits that come with e-commerce. Predominantly for us, it’s about increasing the e-commerce access for those who are yet to shop online, or those who shop infrequently.”
Jumia says that despite the promises of online shopping and the convenience and benefits it offers online shoppers, “logistics remains the biggest challenge facing most eCommerce companies in the world and in Nigeria especially during special sales campaign such as Black Friday.”
Jumia says the logistics issues recorded during last year’s sales campaign have been fixed noting that “we have a projection to process 70% more orders than last year’s Black Friday, and we have ensured to put in place an increased workforce, split across the major cities in the country.”
“Our delivery associates have been trained on the best technologies that will aid the discharge of their duties. We have also provided a real-time technology that allows our customers to trace the fulfilment process of their orders from when they are shipped from the warehouse until they are delivered. This is a necessary partnership that we have entered with other delivery companies to support our efforts towards ensuring orders are delivered on time.”
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