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Jumia says marriage with MTN is ‘cocktail explosive’

Jumia says marriage with MTN is ‘cocktail explosive’

Nicolas Martin, the Co-CEO of Jumia has described its alliance with MTN Nigeria, the largest network by subscriber base in the country as “a cocktail explosive.”

Nicola explained that Nigeria is a very deep market in terms of potentials but Nigerians are yet to fully explore to the fullest the  opportunities in the retail economy.

According to the top exec of the leading online retail business, Jumia is organising pickup stations with MTN to explore the many “wide and deep possibilities for synergy that will be driven by customer satisfaction.”

According to him, “it won’t be organized the same way it is organized in the rest of the world, especially in Western Europe and the United States (US), due to many reasons especially infrastructure and real estate. But we have a unique opportunity to leapfrog the situation and by providing directly and organizing retail logistics.”

But Nicola said that a pilot of the scheme is already underway which will also be replicated across several parts of Nigeria, within the shortest possible time frame.

“We are already running some forms of pilot at some MTN stores. We have Jumia presence banners and sales reps present in 15 MTN stores as of today in Lagos, Abuja and Port Harcourt. We are going to expand that quite fast,”, he added.

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Kolade Akinola Technology Journalist at Technology Times Mobile: + 234 (0) 807 401 6027

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