MasterCard says its newly introduced Identity Check now offers a new set of advanced technologies to prove a consumer’s identity and further simplify the online shopping experience.
According to MasterCard, existing methods to prove an identity online can take shoppers away from a retailer’s website. This final step can be time consuming and potentially result in the purchase being declined or abandoned.
MasterCard Identity Check will put identity verification at the cardholder’s fingertips using technologies such as biometrics and SMS-delivered one-time passwords, the payment company says.
[blockquote right=”pull-right”]“MasterCard Identity Check extends the company’s commitment to upgrade to online payment security. The use of technology and data will move from a reliance on what the consumer knows (passwords), to what they have (mobile phone or other smart device) and who they are (biometrics).” [/blockquote]